Messaging: Stripe migration to Data Warehouse

joethreepwood commented 4 days ago

We'd like to migrate users on the Stripe plugin to using the data warehouse, because it's far better and means we don't have to maintain that plugin anymore. This will enable us to sunset the Stripe plugin.

Two potential complications here are:

We're already sending multiple emails about the data warehouse, so we don't want to bombard users.
Currently unsure about how complex the migration is, and if switching to data warehouse will bring in historical data straightaway

To address these, we'll:

Delay the migration messaging to a week after the full launch. The full launch is currently planned for July 8th, so we'll plan to send this migration messaging on July 15th.
@EDsCODE and @tiina303 to feedback on email copy and update if guidance needs to change

We're not planning to give users making the migration any additional incentives or discounts for making the switch, as we already have a generous free tier.

Goal

Activation in data warehouse product. I'm currently setting up criteria for that.

Format

Single email.

Audience / Targeting

Tiina has provided a list of users here: https://posthog.slack.com/archives/C075D3C5HST/p1720084444661259

Cohort here: https://us.posthog.com/project/2/cohorts/76905

Resources, timeline, responsibilities

1x email send on July 15th, by @joethreepwood

joethreepwood commented 4 days ago

Suggested copy for your feedback @EDsCODE @tiina303

joethreepwood commented 7 hours ago

Typo and language fixes

tiina303 commented 4 hours ago

Looks good to me, whoever migrated our own usage might know best what is missing, e.g. folks might need to change their insights if they have any as the stripe plugin currently is sending the data as events to PostHog. Also means they might have destinations tied to it. In any case if there's problems they will complain and email back, so that's fine. Can we make that email go directly to data-warehouse support queue?

joethreepwood commented 3 hours ago

Can we make that email go directly to data-warehouse support queue?

Best solution in that case, I think, is to add a section to the footer with a CTA pointed to the support modal. Getting info in through there is best.

joethreepwood commented 3 hours ago

Done

PostHog / meta