Open andyvan-ph opened 1 month ago
Tagging @Lior539 @ivanagas @charlescook-ph @joethreepwood @jtemperton @corywatilo @lottiecoxon for awareness / feedback. I'm going to try flesh out skeleton of one of these pages in the next week or two.
I like the idea and direction of it. I definitely think this is something we need.
We should think carefully on which hubs to create, as some may conflict with our existing messaging and ICP. For example, as an engineer, if I see the hub for "UX research", I may think this is a product for UX researchers/designers and not engineers. Equally, as a UX researcher who comes across this hub organically via google, I'll be confused when I see messaging towards engineers in other parts of the website.
From your original list, I suggest we keep:
I suggest we remove:
I suggest we add (this is just off the top of my head, needs validating):
Agree on UX research – was very much a thing we could rather than should do. Kind of 50/50 on whether to do user research or debugging first, but we can come back to that. I think the latter will be more compelling once replay start shipping more error monitoring stuff.
Edit: Like those suggestions, too. We'll have a long list to pick from!
Very rough mock-up:
Just adding my brain ramble here just incase it's handy later on:
adding in some kind of 'product- bundle' suggestions on case studies. AKA if X company uses sessions with experiments, it would show in the sidebar that this company uses these products together - with the option to 'see more' about this bundle/pairing. This would then show you on another page maybe all the resources related to this pairing. Allowing users to explore what else they can do if they add more onto their PostHog stack of products?
we could take this further and be like 'I have this/these products atm, what can I do if I add more on?', like clicking certain icons will edit what resources you will be shown. Maybe linking them to pricing at the same time to be like it would only cost me X more to add this on.
Love the mock-up. Is/should video be a part of this? I.e. having a 'hero' video for each bundle page that introduces a concept, walks a user through some basics?
Problem
Most of our current marketing focuses on specific products, this leads to several problems.
Proposal
Create hub pages that cover uses cases. These would cover topics like:
These pages should:
Goals for Q3
For individual pages, we'll need to:
Stretch goal: