Closed leggetter closed 2 years ago
leggetter
commented
3 years ago @joethreepwood - would you be able to help me craft three (3) ads for this newsletter? I'm assuming we'll utilise the messaging framework?
As above, the focus is to reach and resonate with Data Engineers.
Once we've got the three ads we can potentially request some artwork too.
charlescook-ph
commented
3 years ago @joethreepwood - would you be able to help me craft three (3) ads for this newsletter? I'm assuming we'll utilise the messaging framework?
I'd personally use the value props sheet as they are more current and I don't think @joethreepwood has had time to update the framework yet with the new messaging we're now using across the site in terms of self-host, data warehouses etc.
For creating the ads in case it's helpful @lottiecoxon made this nifty Figma file with a bunch of templates that I usually use for Twitter, LinkedIn etc.
joethreepwood
commented
3 years ago @joethreepwood - would you be able to help me craft three (3) ads for this newsletter? I'm assuming we'll utilise the messaging framework?
Yep. Will draft some in a doc and share by end of day.
I'd personally use the value props sheet as they are more current and I don't think @joethreepwood has had time to update the framework yet with the new messaging we're now using across the site in terms of self-host, data warehouses etc.
This is my first to-do item next week, FYI. Apologies it has taken me a while, had a lot to clear this week.
joethreepwood
commented
3 years ago leggetter
commented
2 years ago 
Experiment
Context
We're attempting to raise awareness, acquire, and activate data engineers on the PostHog platform. We've identified a number of newsletters to sponsor. Data Science Weekly was one of those newsletters.
Latest issue of DataScience Weekly: https://mailchi.mp/datascienceweekly/data-science-weekly-issue-928254
Experiment
Goal
We're attempting to raise awareness, acquire, and activate data engineers on the PostHog platform.
Hypothesis
We're looking to grow the number of reference-type customers on the PostHog platform and our hypothesis is that we are introduced into those companies by Data Engineers. Sponsorship/advertisement on a Data Science focused newsletter will put the PostHog brand and value prop in front of a target audience.
Campaign details
All ad details to be sent to Data Science Weekly 48 hours before the newsletter publish date.
Publish date: 28 Oct
Publish date: 4 Nov
Publish date: 11 Nov
Audience
Data Science Weekly newsletter subscribers: Data Scientists and other people interested in Data Science.
Resources and timeline
How long will this experiment run for?
Three (3) weeks from 28 October 2021. See Campaign details, above.
Metrics
Tracking
How are we tracking results of this experiment? Include any UTM parameters or other relevant details.
See URLs, above.
Primary
What is the primary metric to help us track our hypothesis?
See funnel, below.
Pre-experiment baseline:
What is the baseline value for this metric? Add a link to a PostHog chart.
We don't have a baseline value. We'll look to establish one here.
https://app.posthog.com/dashboard/13064
Why
Why is this the metric? What does it indicate about the hypothesis?
This gives us visibility across a desirable journey. I wouldn't expect too many to fully convert. As above, this is an experiment that will help us establish a baseline and understand what we can achieve here.
Results
What are the top learnings from this experiment? What impact was there on the primary metric or any secondary metrics? What are the next steps based on the learnings of this experiment?