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Startup Onboarding Email 2.0 #245

Closed joethreepwood closed 1 month ago

joethreepwood commented 1 month ago

We've added a surprise, which triggers at the end of the campaign and requires some tweaks: https://github.com/PostHog/billing/pull/911

This is really hard to bring into the current flow with the existing time blocks, so I'm basically rebuilding the whole flow. And adding new emails.

The new version looks like this.

customerio-workflow-startups-program-w_-bonus

Here's how it works:

The result is that we keep the 50% and 75% updates, give a bonus, and then we also still have the ability to remove people from the campaign or to update them after the bonus finishes.

The 50%, 75% and welcome emails are unchanged. The old 100% email is the new removal email. We've removed all time-based delays and emails -- now that we end with a bonus there's a lot less reason to be worried about someone timing out on the program. And they'll be reminded about PostHog by our other emails.

The new bonus email looks like this:

Screenshot 2024-10-03 at 14 02 48
joethreepwood commented 1 month ago

Done