Launch Plan: Mobile Replay

joethreepwood commented 2 weeks ago

Mobile replay is pretty far along. It's worth throwing some light on it with a launch, IMO. However, since it's far along I don't think we need a Before/During/After launch plan - just a couple of initiatives to put a spotlight on it and help it flourish.

CC @marandaneto @pauldambra @ioannisj @andyvan-ph @charlescook-ph

Best practices

Ensure the product has at least one customer story within 3 weeks of launch
Ensure we publish best practice content for the product and link to it from docs
Ensure that products have at least one pre-made template (or similar) for users
Ensure the product has at least one tutorial at launch
Ensure the product has a robust docs page, and product page if needed
Ensure the product is added to email and in-app onboarding flows

Launch plan

[x] Publish a mobile case study - @joethreepwood
[ ] Update session replay page to spotlight mobile functionality - @joethreepwood
[x] Blog post - @ivanagas
[ ] Changelog post announcing that mobile replay is now officially out of beta for both Android and iOS
[ ] Take the beta tags off - @joethreepwood
[ ] Potential newsletter about building our first Mobile product? - @andyvan-ph (could do well on HN?)
[x] Add mobile replay details (and links to mobile dashboard) to onboarding email flow - @joethreepwood
[x] Update G2 categories to include mobile replay categories - @joethreepwood
[ ] Add mobile replay link to footer - @joethreepwood
[ ] Email to all recently engaged users announcing that mobile replay is now available - @joethreepwood
[ ] Paid ads - @andyvan-ph / Hey Digital

Feedback and other ideas

All feedback and additional ideas from @marketing is appreciated.

ivanagas commented 2 weeks ago

We already wrote this blog FYI: https://posthog.com/blog/mobile-session-replay

andyvan-ph commented 1 week ago

What's the timeline to charging specifically for mobile replay? I figure that would be the point we'd want to do a bigger launch.

joethreepwood commented 1 week ago

That'd be a @annikaschmid and @marandaneto question.

The big hit of this plan would be the email, and agree we should time it to coincide with this. Unless we decide to bill with normal replays.

marandaneto commented 1 week ago

That'd be a @annikaschmid and @marandaneto question.

The big hit of this plan would be the email, and agree we should time it to coincide with this. Unless we decide to bill with normal replays.

@pauldambra was gonna pair up with the growth team to figure out the final details about pricing, RFC, since we had an offsite, not sure if that happened.

PostHog / meta