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ProjectSidewalk / SidewalkWebpage

Project Sidewalk web page
http://projectsidewalk.org
MIT License
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In Order to Get Maximum Benefit from Google AdWords, We Need to Setup Conversion Tracking #1006

Open jonfroehlich opened 7 years ago

jonfroehlich commented 7 years ago

In Order to Get Maximum Benefit from Google AdWords, We Need to Setup Conversion Tracking

See: https://support.google.com/adwords/answer/1722054?hl=en&authuser=0

jonfroehlich commented 7 years ago

As an update on our Google AdWords experiment, here's how we are doing so far. In sum, our click rate is less than 1% (hovering around 0.3-0.4%). This seems bad but not sure how to improve.

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Note that I have very little idea of what I'm doing and just learning as I go. The keywords that we paid for are getting more and more expensive--perhaps because of counter bidding. Here's the keywords we've been using so far along with their stats (ordered by # of impressions). Unfortunately, because we have not yet hooked up the conversion tracking stuff, we have no idea if any of these clicks that we paid for actually converted. :)

image image image image

misaugstad commented 7 years ago

As discussed on Slack, there was very little increase in traffic during the period of using Google Adwords. Thus, we have decided to pause the Google Adwords campaign.