Also, I don't think we need to worry about setting a conversion value as recommended in the documentation. That seems to just be for "smart automatic bidding" for Google Ads. I don't really have a sense of conversion value for a mailing list signup, anyways.
The event names are too generic to mark as conversions. (eg form_submit)
I think these form submissions should instead be marked as the recommended event name
generate_leaddocumented here: https://developers.google.com/analytics/devguides/collection/ga4/reference/events?client_type=gtag#generate_leadAlso, I don't think we need to worry about setting a conversion value as recommended in the documentation. That seems to just be for "smart automatic bidding" for Google Ads. I don't really have a sense of conversion value for a mailing list signup, anyways.