As an analyst for Rebuild Black Business, I need the ability to track more user data points to understand how a user accesses our website, in particular, our business pages.
We currently use Google Analytics for general domain tracking, which could allow us to use UTM tracking as the easiest route
AC:
[ ] Enhanced analytics come through to the G-Analytics dashboard
[ ] Analytics depicts the story a user has taken on our website in detail
As an analyst for Rebuild Black Business, I need the ability to track more user data points to understand how a user accesses our website, in particular, our business pages.
We currently use Google Analytics for general domain tracking, which could allow us to use UTM tracking as the easiest route
AC: