Deeplink: fix link redirect with Play MMF urls

[pyby]

Motivation and Context

Why is this change required? What problem does it solve?

Description

Please describe the changes and how to test.

Checklist

• [x] The branch has been rebased onto the main branch.
• [x] The green check mark "All checks have passed" is displayed on the PR.
• [x] The documentation has been updated (if relevant).
• [x] Issues are linked to the PR, if any.