✨ Add Marketing Tools

[AttackOnMorty]

Cc: @ozairashfaqueSSW @pierssinclairssw @adamcogan

To myself,

Pain

This is the outcome of the issue #84. After checking the old website source code and talking with @camillars, I found out there are lots of marking tools are used, e.g. Google Analytics, Google Tag Manager. We need to implement those for our new website, too.

Suggested Solution

Tasks

Tag managers

• [x] Google Tag Manager

Analytics

• Google Analytics
  • Universal Analytics
    • [x] Triggering in GTM
    • [x] Data verified
    • [x] Checked by Camilla
  • GA4
    • [x] Triggering in GTM
    • [x] Data verified
    • [x] Checked by Camilla
• Google Ads Conversion Tracking
  • [x] Triggering in GTM
  • [x] Data verified
  • [ ] Checked by Camilla
• AdWords Remarketing
  • [x] Triggering in GTM
  • [ ] Data verified
  • [ ] Checked by Camilla
• Conversion Linker
  • [x] Triggering in GTM
  • [ ] Data verified
  • [ ] Checked by Camilla
• Facebook Pixel
  • [x] Triggering in GTM
  • [ ] Data verified
  • [ ] Checked by Camilla
• Hotjar
  • [x] Triggering in GTM
  • [x] Data verified
  • [x] Checked by Camilla
• HubSpot Analytics
  • [x] Triggering in GTM
  • [ ] Data verified
  • [ ] Checked by Camilla
• Linkedin Insight Tag
  • [x] Triggering in GTM
  • [ ] Data verified
  • [ ] Checked by Camilla
• [ ] Link Click listener
• Azure Application Insight
  • [x] Triggering in GTM
  • [ ] Data verified (Can't verify this cos Application Insight is not implemented in the code yet)

Security

• [x] #198
  • [x] Triggering in GTM (Won't be implementing on GTM now)
  • [ ] Feature verified

Miscellaneous

• Vimeo Tracking
  • [x] Triggering in GTM
  • [x] Data verified
  • [x] Checked by Camilla
• Youtube Tracking
  • [x] Triggering in GTM
  • [x] Data verified
  • [x] Checked by Camilla
• Google Account Verification
  • [x] Triggering in GTM
  • [x] Data verified
  • [ ] Checked by Camilla
• Facebook Domain Verification
  • [x] Triggering in GTM
  • [ ] Data verified
  • [ ] Checked by Camilla

More Information

• Google Tag Manager is the first priority cos we use this to manage lots of other tools
• SSW Marketing Tools documentation

Screenshots

Figure: All tags managed in Google Tag Manager

Thanks!

[ozairashfaqueSSW]

• Google Ads Conversion Tracking
  • [x] Triggering in GTM
  • [x] Data verified
  • [ ] Checked by Camilla

Blocked, data cannot be verified now until SSW Thank you page has not been implemented. Google Ads conversion tracking is triggered by thank you tag in GTM. See GTM Figure: In SSW old website Google Ads Conversion Tracking is triggered on Thankyou trigger

In the new SSW staging website, Google Ads Conversion Tracking is successfully sending data to Google Ads but this behavior is not correct, it should only be triggered for Thank you page not all pages. Figure: Google Ads conversion tracking triggering on all pages but it should be triggered on Thank you page

[ozairashfaqueSSW]

• Facebook Pixel
  • [x] Triggering in GTM
  • [x] Data verified
  • [ ] Checked by Camilla

Done - Facebook pixel is receiving data from the website Figure: Facebook pixel is receiving data

• Facebook Domain Verification
  • [x] Triggering in GTM
  • [x] Domain Verified
  • [ ] Checked by Camilla

Done - see Figure: Domain is verified which includes all subdomains such as staging2.ssw.com.au

[ozairashfaqueSSW]

• Hotjar
  • [x] Triggering in GTM
  • [x] Data verified
  • [x] Checked by Camilla

Done - see Figure: Hotjar is configured for the website

[ozairashfaqueSSW]

• reCAPTCHA
  • [x] Triggering in GTM
  • [ ] Feature verified (Can't verify this cos current website doesn't have any forms)

Blocked - reCAPTCHA cannot be verified until we implement forms on consulting pages Figure: reCAPTCHA is working on old SSW Website

[ozairashfaqueSSW]

• Google Analytics
  • Universal Analytics
    • [x] Triggering in GTM
    • [x] Data verified
    • [x] Checked by Camilla
  • GA4
    • [x] Triggering in GTM
    • [x] Data verified
    • [x] Checked by Camilla

All Done - see Figure: Universal Analytics is collecting data from the website

Figure: GA4 is collecting data from the website

[ozairashfaqueSSW]

• Vimeo Tracking
  • [x] Triggering in GTM
  • [x] Data verified
  • [x] Checked by Camilla
• Youtube Tracking
  • [x] Triggering in GTM
  • [x] Data verified
  • [x] Checked by Camilla

All done - see Figure: Vimeo data recieved on Google Analytics

Figure: Youtube data recieved on Google Analytics