Something that's particularly perplexing is book vs ebook pricing. Sometimes a book has a paper and an Ebook version, sometimes the paper book is cheaper sometimes it's more expensive.
From a costs perspective it seems strange that a physical book could be cheaper than an ebook because a physical book is substantially more expensive to print and produce.
From a value delivered perspective it seems strange that an ebook could be cheaper than a physical book if the ebook is provides more value (this is especially obvious if the ebook is in color vs a black and white print, or is more up to date, instant delivery, etc)
This provides a good opportunity to write about the differences between a costs and value framing. We can talk about why we would want to think about things from different perspectives.
Something that's particularly perplexing is book vs ebook pricing. Sometimes a book has a paper and an Ebook version, sometimes the paper book is cheaper sometimes it's more expensive.
From a costs perspective it seems strange that a physical book could be cheaper than an ebook because a physical book is substantially more expensive to print and produce.
From a value delivered perspective it seems strange that an ebook could be cheaper than a physical book if the ebook is provides more value (this is especially obvious if the ebook is in color vs a black and white print, or is more up to date, instant delivery, etc)
This provides a good opportunity to write about the differences between a costs and value framing. We can talk about why we would want to think about things from different perspectives.