We think that usage patterns on a tv will be different on the web.
The design of the tv experience should feel comfortable for somewhat technologically inclined people that already know how to load a browser on a tv (via boxee, xbox, or connecting a computer to a tv).
These people are very comfortable with a TV remote control and relaly just want cool web content on their big screen.
We should spread the message of the new interface in forums/communities where people are looking for apps on tv (boxee or xbox forums, hackernews (?), other?)
Other ways to spread word of HTML5 tv app? (more research needed)
GOAL: 20 MIN TIME IN APP AVG
WHAT/HOW:
Navigation based on 5 button remote
Simplest interface at first
Based on simplest tv model (at first), up/down change channel, left/right moves through videos in channel
Make Shelby on TV feel as much like "watching tv" as possible (vs watching web video on tv)
To be filled out by @hsztul