Closed spinosa closed 11 years ago
enthusiastically supportive of this. #BFSB
1 - Now (per PP review 1/4/13)
New home page is being designed with the idea that it will probably features a BFSB (Big Fucking Search Box) prominently. But we should have a BFSB on our current home page before the retreat next week. Will be able to collect data on usage that may inform design of new home page.
/cc @ckurdziel
All copy at the top is subject to change. Here are two versions that would work well.
Updated the margin space up top to make the landing page feel less busy.
i just moved the signup form into the genius square, since genius is no longer in the app store
when you guys implement the search, feel free to clean my stuff up if you think it needs it, but don't go crazy; let's crank this stuff out quick since we're replacing it with a new homepage soon
Search on homepage implemented and deployed. A/B test in progress for the two different marketing messages but it looks highly likely that there's no significant difference in getting people to search.
Removing some of the buttons in the logged out experience to test for better conversion is a separate task and one that needs more thought to be done usefully - ie what is a conversion? It really isn't within the scope of this project specifically.
Can't make the modifications in regards to requesting an invite/signing up in app because this functionality was removed in favor of the "Learn More" button.
So, I'd say we're done, and PS we were done on time/early even though I'm just marking it closed now.
Selling Search consists of two parts
The idea is not to define Shelby, but to put more weight behind our current search productization experiment.
WHO AND WHY This is for normals; in particular those who see our SEO pages. If they perform a search from there and enjoy it, they currently have no easy way do so again. We should make it easy for them to run another search at a later time just by visiting shelby.tv
WHAT AND HOW Search is already presented on SEO pages. It needs to be augmented with new marketing message (or two that would be A/B tested on the SEO page). A similar search w/ marketing section would need to be added to shelby.tv landing page (results of AB test to update which message is on landing page).
The logged-out shelby UX which is shown after performing one of these searches should be simplified.
The "request an invite" copy should also be changed to "sign up" everywhere (same functionality). Ideally we would A/B test the two.
BUILD IT NOTES Matyus + 1 could have this done (design and implementation) in a single day.
LAUNCH Would not need fanfare, just test and deploy.
ANALYZE KISS should track searches performed on shelby.tv landing page. GA will track conversion of SEO search marketing message. A/B test may choose better SEO search marketing message which should then be updated at shelby.tv.
Success of logged out UX simplification will be judged by sign up rate.