Shoalsteed
commented
3 years ago Attitudes / where does the journey begin?
- taking control of digital footprint
- protection of identity
- protection of community
- fear/ paranoia
- feeling taken advantage of by telcos, big tech, etc
- understanding of discretion
- not wanting to be profiled, to have a "clean" workflow ( no predictive search / recommends based on algos)
- wanting to create/ have community with like-minded people who do not find value in the attention economy
what is the attitude towards privacy tools? what cues are people looking for with regards to trust? Discovery - Download journey Mental models around "privacy"