Product Thinking - Githubissues

If you build something that is not at least 10 times better than existing solution, chances that you dont be able to motivate people from moving over from you.
10x makes it easy - on what problems to focus on and what not to focus on
20% improvement is not good thing
How to get to that 10x solution? "anxiety"

what cause you to buy
in their process of doing so, there are forces that push them and pull them. They also have anxiety along the way, they also have the habit that they have to overcome.
when they are in the midst of it, none of those are explicit
afterward, you can pull them and ask them, "this and this happened, why would you do that?"
you dig and dig and dig until you start to realize that, "well I was really worried about something"
we are actually trying to get the truth.
We never talk to people who want to do something. We talk to people who have either tried and failed or made it. They have passed the decision point. They have made a commitment to do something.
there is money involved definitely, but there are trade-offs. You are trying to figure out, the hierarchy of what is important to them.
eg: bob got 80k$ car, but grey although he wanted white. Because he had to wait 2 more weeks.
He was able to tradeoff

criminal and intelligence interrogation technique more than interviewing and research
what caused people to get to this house (they bought). You figure out when they bought, but you back it all the way up.
the goal is to find out when they first thought about the purchase, all the way through when they actually nailed the purchase.
you start to identify the anxiety that surrounded the purchase decision and ultimately made the decision that they made.
a strong understanding, "what they want" and "how they get it"

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TestBS / Management