New Insight: How often does the user post something NSFW?

[adampash]

One-liner

How often does the user post something NSFW?

Full explainer

How many times has the user explicitly posted "NSFW" or posted a link to something with NSFW in the title. Like most things NSFW, this insight should be fun and light.

Audience for the insight

This insight could work on Twitter and Facebook, possibly (but less likely) Instagram. It serves users with more activity.

How often this insight runs

• [ ] One-time only, if it's never appeared before
• [ ] First crawl only
• [ ] Daily
• [ ] Weekly
• [ ] Monthly
• [x] Yearly
• [ ] Triggered by a data event

My guess is that NSFW counts are pretty low, so yearly makes more sense (and would be more fun).

If, down the road, we start having editorial themes (e.g., a day each month where we focus on the user going blue — swearing, using the service after midnight, etc) it might make sense to start including this insight monthly. Until then, though, annually makes more sense to me.

Headline

if %total is 0:

• %username is squeaky clean!

else:

• NSFW!
• Hide your kids!

  Body

if 0:

• %username didn't post a single NSFW post_type or link in the past year. else:
• %username posted %total NSFW %post_type-s and links in the past year.

if baseline:

• That's [up/down] from %total last year.

  Criteria and logic

This insight searches for "nsfw" (case-insensitive) for all of the user's posts for the year. In addition, if possible, search the title of any links shared for "nsfw".

Since it's annual, may as well also set a baseline after the first run and give an update on nsfw count year-over-year.

Included elements

• [x] Headline
• [x] Text
• [x] Header image (image off to the left in side-by-side style insights)
• [ ] Hero image (giant image on top)
• [ ] List of user(s)
• [x] List of post(s)
• [ ] List of link(s)
• [ ] Action button
• [ ] Line chart
• [ ] Bar chart
• [ ] Other viz
• [ ] Other graphic treatment

Could be nice to include an image. Here are a few CC-friendly images of shock:

http://www.flickr.com/photos/carbonnyc/2206470413 http://www.flickr.com/photos/alexschweigert/3201115054 http://www.flickr.com/photos/31878512@N06/5435996709 http://www.flickr.com/photos/eliazar/40349318 http://www.flickr.com/photos/aoifecitywomanchile/3281742672

@cdmoyer, what are the dimension requirements for images?

[cdmoyer]

@capndesign (I know, I keep pinging you with the hero image dimensions question... what dimensions for those?) ;)

When should we run it yearly? On a specific date?

[adampash]

Working on a better solution for keep track of all of this on a calendar. Will update when I have more specifics.

[adampash]

@cdmoyer Okay, right now have set for annually on 8/23 (Twitter), 8/24 (Fb).