RadarOperator
commented
11 months ago | Technology Position Statement | |
|---|---|
| The technology is a | Influence Engineering |
| That | Enables organizations to design and manage social influence campaigns, leveraging network effects and behavioral science to drive desired outcomes |
| Unlike | Traditional marketing and advertising methods that rely on interruptive techniques and generic messaging |
| This Technology | Uses data analytics and machine learning to identify, segment, and engage target audiences, maximizing the impact of influencer marketing efforts |
| Beneficial case | |
|---|---|
| The problem of | Ineffective or intrusive marketing methods that fail to resonate with target audiences |
| Affects | Organizations and their customers, who may be turned off by aggressive or irrelevant marketing tactics |
| The impact of which is | Improved brand reputation, increased customer loyalty, and higher conversion rates |
| A successful application of this technology | Leveraging influencer networks to promote a new product launch, increase brand awareness, or drive traffic to a website |
| Harmful case | |
|---|---|
| The vulnerability of | Manipulation or deception of consumers through manipulative or misleading influencer content |
| Affects | Consumers who may be influenced by false or misleading information, potentially leading to harm or financial loss |
| The impact of which is | Eroded trust in both brands and influencers, damaging the credibility of the industry as a whole |
| A disagreeable application of this technology | Using influence engineering to spread propaganda, fake news, or harmful ideologies |
bron: gartner hype cycle digital government services 2022