UoB-DSMP-2023-24 / dsmp-2024-group-38

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Finish introduction to report providing background on UK commercial banking industry and motivations for the report. #77

Closed DonJoseph1 closed 5 months ago

DonJoseph1 commented 5 months ago

Completed initial draft of introduction. It may be too long and may require increased focus on customer segmentation as a whole but I have tried to focus on the wider context and how banks at a high level create revenue.