Custom metric ratio and other calculation

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Name of API affected:
Analytics Data Export API

Request summary:
To be able to specify metric ratio and other calculation.

Use Cases:
This allows custom metric calculations that are not already pre-calculated, 
such as "(ga:goal1Value + ga:goal2Value) / ga:goal3Value", or  calculation 
based events, etc. While this can be done by requesting each individual 
metrics, it means I have to do the calculations, filtering, and sorting.

Original issue reported on code.google.com by all.by.a...@gmail.com on 23 Jun 2011 at 9:30

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Removing an obsolete label that was used when these issues were in the 
gdata-issues project.

Original comment by jrobbins@google.com on 21 Jul 2011 at 10:05

• Removed labels: API-Analytics

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Changing the issue type to match the organization desired in this project.

Original comment by jrobbins@google.com on 21 Jul 2011 at 10:06

• Added labels: Type-Feature

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having custom metric is good, but having custom metric per visit (average) is 
even better. Currently this is done by exporting data into a spreadsheet before 
applying the calculation

Original comment by aqueffeu...@adviso.ca on 9 Dec 2013 at 8:53

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+1 for this. I also need at least the avg of custom metric based by visit.

See also http://stackoverflow.com/a/19460632/122441

Original comment by ceefour666@gmail.com on 12 Jun 2014 at 4:59

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Also looking for this on a key website metric :)

Original comment by d...@rvt.com on 11 Jul 2014 at 6:31

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This is essential.
In our case we track the duration of video consumption. We need the avg. for 
each video.

Original comment by kikibi...@googlemail.com on 11 Jul 2014 at 8:22

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[deleted comment]

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There are others online platforms than can offer this calculations from GA 
basic metrics, but I would prefer to get all KPIs and ratios in the GA Panel. 
Please solve this fault it is not so difficult to develop. Thank you, BR.

Original comment by yvo...@gmail.com on 6 Aug 2014 at 8:54

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Providing Custom Metrics but no calculation not added much value in many 
scenarios.. i want to know the page views to real orders ratio..this is not 
possible without simple math not available in GA..as another said it is very 
easy to implement..

Original comment by bveerapa...@synapsemail.com on 3 Sep 2014 at 9:26

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[deleted comment]

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At the very least allow us to receive the average value of a custom metric, 
there are a lot of cases in which a Total is just not relevant.

Original comment by ChrisBai...@gmail.com on 27 Nov 2014 at 9:43

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as a game developer metrics are useless if we  don have some way of getting 
min,max,average and mean values

Original comment by riddellr...@gmail.com on 20 Jan 2015 at 2:46

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I'd love to use custom metric to track the number of search results returned, 
but I care about the average number of hits per search phrase, not the total. I 
have to agree that I find the value of metrics greatly diminished by not being 
able to specify how they're aggregated.

Original comment by nsabo...@gmail.com on 10 Apr 2015 at 7:11

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Getting at least the average of custom metrics is really important! Now I have 
to export data and calculate it instead of customer just checking it from 
dashboard or GA report.

Original comment by ville.ho...@superanalytics.fi on 14 Jul 2015 at 11:57

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This feature would be extremely important for agile clients looking to have a 
quick glance on their returns. Please consider putting this on schedule.

Original comment by a...@prototype.co.hu on 4 Aug 2015 at 2:03

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would be helpfull!

Original comment by sharksal...@gmail.com on 6 Aug 2015 at 4:10

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This is so basic!

Original comment by rica...@casapick.com on 12 Aug 2015 at 3:58

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Just like #12 Rilldel, as a game developer, Custom metrics are useless without 
basic calculations.
Google sheets export is a slow as hell process, results in tons of useless 
sheets, etc.
To get the ratios I need I resort to specifying different Screen views for the 
different cases then use the funnel abandonment rates!
Or use tons of events to make use of the 'Value' parameter. Which is exactly 
what Custom Metrics are supposed to alleviate...

Original comment by mathieu....@c4mprod.com on 30 Aug 2015 at 11:34

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It's a must!!!!

Original comment by jti...@gmail.com on 9 Sep 2015 at 2:44

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[deleted comment]

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Original comment by pfrise...@google.com on 3 Nov 2015 at 4:52

• Added labels: Component-CoreReportingAPI

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This has been completed! you should close. 

Original comment by gk...@inviqa.com on 11 Dec 2015 at 4:29

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Thanks for the comment, I had no idea they added any functionality. Here's a 
link for everyone else following this thread: 
https://support.google.com/analytics/answer/6121409?hl=en

Still would like to have MAX / MIN functionality. I can get a rough average now 
by doing Custom Metric A / Hits, but there's no way to explain that reports 
using this metric need to filter out hits that don't have a value for Custom 
Metric A. 

Original comment by christop...@rockstargames.com on 11 Dec 2015 at 8:17