Our initial marketing campaign is the V² Community Campaign, as described in → #15. The key
Hand in Hand with Referral Marketing
This is so important to us, that we have given it its own chapter → Hand in Hand with Referral Marketing. But here is the gist of it: Passionate V² Community Members spread the word on V² Trailblazer Products. In return they earn various rewards, such as discounts, free bonus products or cash.
Different Media and their strengths
Facebook (ViDock Community)
History
This is the birthplace of ViDock community and within it is birthplace of V²
In the past it served the following purposes:
Replacement of web site
Technical support
Discussion forum on technical issues and project
Brainstorming of V² Open Standard
Sales directy of Facebook
Referral Promotions
Share news on products & events
Occasionally share V² Highlights
Problems of the past
No Landing Page If visitors arrive for the first time there was no way to give them a rundown on what this Facebook page was all about → This maybe solved with the Shopify Facebook Shop App.
Not easy to find our products → Solved with the Shopify Facebook Shop App.
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New functions
Pinterest (Curating topics for shopping)
Women looking to buy in Northamerica
Sales directy of Pinterest
Referral Promotions
Curate pictures of application into boards of sales
Each pictures links back to a specif web page
Curate a board on new product, then it is a fishnet
It is a place to share selfies: In this case either our staff or our products. We share who we are and what we are building on a very intimate and personal level.
This is why Instagram is a place to get personal / get in touch with our community on a personal level
It is not a place to drive traffic to our web site or to research for shopping
This place is not meant be. There are no tools for it
The community does not want that, you would swim against the river
engage into discussions with community
5 pictures / week
very large, very homogeneous community. 50% US / 50% world wide. 50% male / 50% female
Twitter (announce news on V² Blog)
engage in discussions on blog posts
2 blogs / week → two announcements / week
Occasionally share product highlight news
Twitter is more acceptable to technical people than Facebook
Table of Content
Introduction
Social Media is Key Initial Marketing Tool
Our initial marketing campaign is the V² Community Campaign, as described in → #15. The key
Hand in Hand with Referral Marketing
This is so important to us, that we have given it its own chapter → Hand in Hand with Referral Marketing. But here is the gist of it: Passionate V² Community Members spread the word on V² Trailblazer Products. In return they earn various rewards, such as discounts, free bonus products or cash.
Different Media and their strengths
Facebook (ViDock Community)
History
Problems of the past
New functions
Pinterest (Curating topics for shopping)
Instagram (share new pictures of us / products)
Twitter (announce news on V² Blog)
Disqus (discussions on V² Blog)
GitHub Issues (Report Issues / Manage Projects)
Handling the Workload of new Content
Sharing the Workload on Replies
Hand in Hand with Referral Marketing
Stages of Implementation
References
Our white Paper on this topic
→ Optimizing Spreading the Word and Products►Social Web
Pinterest vs Instagram