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[B&A] Parallelization Support for Bidding and Auction Services #12

Open kevinkiklee opened 1 year ago

kevinkiklee commented 1 year ago

From fledge-docs created by stguav: privacysandbox/fledge-docs#17

Will the Bidding and Auction Services support parallelization with the "contextual" ad request, as discussed in https://github.com/WICG/turtledove/issues/385?

kevinkiklee commented 1 year ago

Original comment by chatterjee-priyanka: https://github.com/privacysandbox/fledge-docs/issues/17#issuecomment-1661796246

We support the unified flow / unified ad request.

Seller's ad server may call B&A while the contextual auction is running. You may read more about the flow here- https://github.com/privacysandbox/fledge-docs/blob/main/bidding_auction_services_api.md#flow

kevinkiklee commented 1 year ago

Original comment by chatterjee-priyanka: https://github.com/privacysandbox/fledge-docs/issues/17#issuecomment-1696034543

Parallelizing Contextual / RTB and B&A auctions would be a further latency optimization.

We do plan to work with different SSPs to incorporate further parallelization of contextual / RTB auction and Bidding and Auction services, so that B&A can be called earlier. However, this needs to happen without impacting traffic shaping in seller's ad server.

We will keep you posted. Thanks.