I was unable to attend the 3 July call and am catching up from the meeting notes posted today.
Hybrid protocol – modify v2 protocol so that a single request can go to both BYOS and TKV servers. This is meant to be a temporary measure, and when the enforcement starts only TKV mode will be supported. The benefits of the hybrid protocol are:
enables piecemeal migration. AdTechs can migrate pieces of their logic and asses the cost/latency and other parameters before fully committing
allows keeping parts of the logic that are not currently supported by TKV in BYOS, while moving the rest to TKV.
Encrypted + plain text payload.
Encrypted visible only on tee-kv
Current byos acts as orchestration + lookup, can see plaintext only
Is there a doc that proposes how a buyer would opt into the new behavior, &c.?
Itay: Value 2: Enables extra signals on the buyer side (page url and couple of other things).
Yes, full page url has been discussed. What other things are under consideration?
I was unable to attend the 3 July call and am catching up from the meeting notes posted today.
Is there a doc that proposes how a buyer would opt into the new behavior, &c.?
Yes, full page url has been discussed. What other things are under consideration?