Google Ads has put together a document that considers a modification for SPARROW which simplifies the Gatekeeper to a key-value server.
We think this modified approach may accelerate adoption by both ad tech and browser communities while preserving many of the core Sparrow use cases. The document's scope covers bidding and auction up until creative rendering.
Hi all,
Google Ads has put together a document that considers a modification for SPARROW which simplifies the Gatekeeper to a key-value server.
We think this modified approach may accelerate adoption by both ad tech and browser communities while preserving many of the core Sparrow use cases. The document's scope covers bidding and auction up until creative rendering.
We would welcome your thoughts and feedback on our write-up. https://github.com/google/rtb-experimental/tree/master/proposals/dovekey
Thanks!