Click related data in browserSignals

[maciekrtb]

Hi All,

I would like to discuss the possibility of adding click related data to browserSignals object passed to generatedBid(). Right now, as described in Section 3.2 of the main FLEDGE explainer, the object in question is going to contain a number of interest group related data including recent ad impressions (prevWins). Here at RTB House, we believe it would be beneficial for the models to also include recent clicks (prevClicks). Do you think you could make such an extension sometime soon?

Best regards, Maciek

[JensenPaul]

By "recent clicks" do you mean clicks on a frame rendering an ad that resulted from a Protected Audience auction where the interest group whose generateBid() is being invoked, placed the winning bid?

[fhoering]

Any news on the timeline for this ? At Criteo we think this is a very useful feature to improve campaign performance.

It has been discussed in the 2023-06-21 call and there seemed to be agreement that this can be implemented. See: https://github.com/WICG/turtledove/blob/c277235aa0ed7bc21c57dce981d0ee7c0f4f1264/meetings/2023-06-21-FLEDGE-call-minutes.md

[radhika-mani]

Google Ads would also like to echo the request for ad clickiness data offered inside the PA API. In addition to recent clicks, if we are able to receive high fidelity, cross-site (i.e. cross-IG) signals at an aggregated level, e.g., total number of ad views and clicks across IGs and publisher sites in the past hour, day, week, we believe this would help utility.

[fhoering]

We created a new github issue for a concrete proposal to get aggregated click and impression signals. https://github.com/WICG/turtledove/issues/957

[fhoering]

@jeremybaoty Thanks for the detailed proposal on global click and display counters. It will be very valuable.

Do you think a click signal in prevWins can still be implemented ? On our side we think it would be complementary to global click & display counters as it would allow some processing on render url ad level.