Marketing & communication plan for release

hunvreus commented 8 years ago

We are targeting a launch on HN ("Show HN") next Wednesday (August 10, 2016). A few things that need to happen before then;

[ ] Double check README and doc (see #22)
[ ] Prepare copy for the landing page
[ ] Design landing page (probably can add a repo named kenhq.com)
[ ] Figure out the subscription model
[ ] Add newsletter/mailing-list sign up (for news, updates, ...)
[ ] Start tagging the different pieces of software independently (chrome extension, backend...)
[ ] Prepare communication plan (blog post, announcement on HN etc) for Wednesday.

Anything else @jonathangoodwin @ThomasPortolano @EcutDavid ?

jonathangoodwin commented 8 years ago

Have we claimed social media handles for this product?
Could we have a preview to show at tomorrow's HN meetup? (screenshots, specs, etc.)

ThomasPortolano commented 8 years ago

Let's set up a marketing timeline including:

[ ] Website analytics set up (to get to know our users)
[ ] Copy for the website
[ ] Set up all the social media account
[ ] Add an opt-in for NL delivery and basic automation workflow
[ ] Marketing campaigns analytics set up
[ ] Press release
[ ] Communications to same segment audience websites (based on competitive analysis)
[ ] Communications on social medias

We will have the planning by Thursday/Friday. I will start working with @EcutDavid on it also.

Wiredcraft / fullpm