cshel614
commented
10 months ago Here is the output of a technical SEO audit I ran in early July of the wordpress.org ecosystem. Overall, I would say there are no serious roadblocks in any of the sites (roadblocks that would impede the crawl or otherwise cause portions of the site/sites to fail to index).
A couple marketing issues I immediately noticed:
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the language on the homepage is generally too vague to compete for rankings with direct competitors. By changing the language (even just in some of the H tags) to reflect more of what WordPress is (specifically - a CMS or a website builder, etc) and why it is a good/safe choice, I think the WP.org homepage will jump to the first page of the SERPs for terms other than just "WordPress" :)
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the "news" section has no schema (at all) and specifically no schema that would identify the articles as "news articles". Ensuring that the news is presented as "real news" would help those articles appear in the special results areas of Google (like news.google.com, top stories, etc.)
If we want to control the narrative, we need to present ourselves as the authoritative source of the news.
- the news articles as they are currently written, are written in a way that is "preaching to the choir" instead of phrasing things in a way that will be easily understandable to non-insiders. Sometimes writers dislike changing their writing style because they don't want to appear to be talking down to their core audience, the problem with this is that the news is being put out to make the audience bigger, not just keep the core audience informed. To grow the audience, we need to write and use words that non-insiders would use.
I promise, the core audience will still find the information and still read the updates. We need to cast a wider net.
courtneyr-dev
This ticket is to house a Technical SEO Audit conducted by a new contributor @cshel614.