WordPress / Marketing-Team

The central repository for the WordPress Marketing Team
https://make.wordpress.org/marketing/
28 stars 8 forks source link

[AMPLIFY]: Power in the Details Core Editor Improvement Post #369

Closed annezazu closed 4 months ago

annezazu commented 4 months ago

What is the goal of this amplification request? (select all that apply)

Inform community/make an announcement (no action necessary)

What is the intended audience(s) for this content? (select all that apply)

Any/All/Don't know

Are there any specific platforms where you would like this to be shared? (select all that apply)

Any/All/Don't know

Campaign

None/Not sure/Other

MakeWP Team

Core

What do you want to amplify?

Share a post about features coming up in WordPress 6.5

Amplification request details

Happy to pass on any of the videos I made in case you all want to re-use them.

Links

https://make.wordpress.org/core/2024/02/10/core-editor-improvement-power-in-the-details/

Deadline

Sometime in the next 1-2 weeks.

Additional important dates

No response

Any additional notes or details? If you marked "Other" above, please provide additional details here.

No response

rmartinezduque commented 4 months ago

I would like to help with this amplification request and its social copy. Given the content of this Core Editor Improvement post, I think it's a nice opportunity to test a different format to promote it and post some content as a thread on X/Twitter. For example, one feature + visual asset per tweet and then link to the Make post to close the thread. Sprout Social doesn't support threads as such, but after checking with @bjmcsherry, it looks like this can be done by adding manual replies to the main tweet. We could test the method, how it works, and how content performs. For all other platforms, we could schedule a regular social post.

@annezazu, would you mind passing along the assets and videos? If you could quickly review the copy for each tweet for accuracy once I have it (I'll share it here), that would also be helpful.

annezazu commented 4 months ago

Here you go!

https://github.com/WordPress/Marketing-Team/assets/26996883/ff74cca8-05a4-4bc6-af7d-0fc08e8bb520

https://github.com/WordPress/Marketing-Team/assets/26996883/ad46a8e2-0a7d-4edf-9e35-4ea8778db0a0

https://github.com/WordPress/Marketing-Team/assets/26996883/9c679b4f-ff68-4be8-ac2a-80e87fcc6090

https://github.com/WordPress/Marketing-Team/assets/26996883/ea42ee26-c8e3-4fd6-96ed-7bbbbe245674

Happy to review the tweets too.

rmartinezduque commented 4 months ago

Thanks, @annezazu! I drafted the copy for the social posts in this document, along with links for each image and video. Please feel free to have a look to ensure everything feels ok and accurate. Note that tweets are limited to 280 characters, so I don't go into a lot of detail or other specific improvements for some of them. I've also omitted the Preferences panel and support for Cover block aspect ratios from having its own tweet. Not for any particular reason, just not to make it longer and see how it goes since we haven't tried this format before. In any case, I added a link to the post at the end of the thread for more details. Thanks!

annezazu commented 4 months ago

Reviewed! Thanks so much for diving in here. This is looking really cool.

rmartinezduque commented 4 months ago

@bjmcsherry the copy for the social posts, along with the visual assets, are ready to be posted. You can find them here.

rmartinezduque commented 4 months ago

The posts are live. 🎉 Please help share and amplify:

This is the first time we tried the thread format to promote the post on X/Twitter. @bjmcsherry and I ran into a few issues while he shipped the tweets via Sprout. For example, it didn't let us add videos to threaded tweets, and we couldn't add alt text to images either. The tool was also a little fussy when it came to sending separate replies. But overall, we considered it a great test to learn what Sprout allows and doesn't allow.