Establish baseline for metrics to track media coverage and measure success

rmartinezduque commented 1 month ago

In the initial roadmap, the following primary success metrics were suggested:

Media partner engagement and feedback: Number of qualified media partners participating and attending briefings. We should also assess efficiency and satisfaction with the WP Media Corps. Understand if media partners find the initiative helpful in having the latest information and reducing the time/effort required to find what they need and produce content.
Media coverage/quality and quantity of WP content produced: This can include blog posts, podcasts, videos, etc. Track media coverage and evaluate if the content meets the requirements set for qualification, accurately communicates information, its potential reach, etc.

We need to establish a starting point so we can see if anything has improved by the end of the experiment and discuss how we can track media partner engagement and coverage.

JenMillerMBA commented 1 month ago

Please assign this task to me so I can start documenting these stats.

rmartinezduque commented 1 month ago

Done, thanks @JenMillerMBA!

rmartinezduque commented 1 month ago

Media partner engagement and feedback: Number of qualified media partners participating and attending briefings.

In case it helps, the first briefing was attended by 14 participants, 8 of them media partners or members of the media partners' team. Some more media partners watched the recording afterward.

Once we analyze responses from this feedback form, we'll be able to learn more about the efficiency and satisfaction with the first briefing.

rmartinezduque commented 1 month ago

The retrospective of the first briefing was published here: https://make.wordpress.org/media-corps/2024/07/25/first-briefing-retrospective-and-next-steps/

rmartinezduque commented 1 week ago

Media partner engagement and feedback: Number of qualified media partners participating and attending briefings.

The second briefing held in August was attended by 11 participants, 5 of them media partners or members of the media partners' team. Several media outlets reported that they were unable to attend this time due to AFK/vacation.

WordPress / media-corps-group-issue-tracker

Establish baseline for metrics to track media coverage and measure success #1