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WordPress / wporg-main-2022

A block-based child theme for WordPress.org, plus local environment
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Highlight unofficial State of Enterprise WordPress Survey on wordpress.org/enterprise #324

Closed willmot closed 8 months ago

willmot commented 11 months ago

Moving over ticket #7281 which I incorrectly opened on the meta trac.

I discussed this directly with @josephahaden and the trac ticket was also discussed by the meta team on Slack.

A group of enterprise WordPress agencies (Big Bite, Human Made, Code Co, Inpsyde, Crowd Favorite, XWP, Alley, Reactive, Web Dev Studios, RT Camp) are collaborating to produce a State of Enterprise WordPress 2023 report, we are running a survey to gather anonymised data which we will then compile into a report which will be released with neutral branding under a Creative Commons license for the use of the enterprise wordpress community.

To help us gather data from as wider group of enterprise WordPress users as possible we would like to highlight the survey on https://wordpress.org/enterprise. We plan to run the survey until then of November 2023 so the callout can then be deleted. We'll then compile the results and release the final report in December.

We're envisioning a block added the page below the "use cases" block with the title "State of Enterprise WordPress 2023" with a short explanation of what the survey is, an image, and a button link to the survey. But we're totally open to the best way to do this.

Here are some assets:

Banner image

SOEWP-banner

Description:

The state of enterprise WordPress 2023 is an upcoming report that will highlight how enterprise brands across the world are using the number one CMS.

Designed to share meaningful insights and data on how the platform best serves large-scale brands, the report will summarise findings from a survey of a wide number of global organisations that currently use WordPress as a primary CMS, secondary publishing tool, or simply to power a blog.

Survey url: https://form.typeform.com/to/VcAT4JTf

willmot commented 11 months ago

Just also noting that @jasmussen commented on the original trac ticket

Good one. Can we include the compact banner component that is currently (right at this moment) present on the WP.org homepage? We might want to change the color since there's a blueberry spot color right below. The benefits would be:

  • It's an existing component, fully accessible, ready to drop-in.
  • It's consistent with events as we do them on the rest of the site.

I took a quick stab at a design for this, see attached.

banner suggestion
willmot commented 11 months ago

@jasmussen I'm ok with the idea of using the existing component, I like that it's consistent with how other events and surveys are highlighted.

Clarification the call to action isn't to read the report, but to complete the survey so we can collect data to then produce the report from.

jasmussen commented 11 months ago

Ah! Happy to update the mockup, do you have a suggestion for the verbiage? Happy to adjust if you have advice.

willmot commented 11 months ago

cc @iainmcpherson wanted to check with you on the updated design treatment using the top bar.

And then if that works, do you have a line we can use there?

sereedmedia commented 11 months ago

Should this Call to Action link to a short Make WordPress/P2 post about the survey?

Perhaps the CTA for the banner on /enterprise should link to a post on /project or /marketing that houses the direct link to the external survey.

A MakeWP post could provide important context for this CTA, including that while this is not an "official" WordPress.org survey, it is being done with the support of the project. This would also allow for a summary of what the Scale Consortium is, what the survey is about, and how the data will be used. In could also help folks who have questions or comments about the survey in directing their queries to the appropriate parties.

IMO, this context is important for many reasons, including the potential confusion of who the Scale Consortium is, and the naming parallels of "State of Enterprise WordPress Survey" to the "State of the Word" and the WordPress.org annual survey. (I don't personally consider this parallel a problem at all, just something that it would helpful to clarify).

A MakeWP post would also increase the visibility of the survey beyond the banner of the /enterprise page by being sent to blog subscribers (marketing has 340 subscribers, project has 58).

The Enterprise page has an open discussion in Marketing, so #marketing could easily work with @willmot /the Scale Consortium and @josephahaden or others as needed to develop a post.

iainmcpherson commented 11 months ago

I think the design treatment as a banner is good!

We can use the line:

Take part in the 2023 State of Enterprise WordPress survey >

josephahaden commented 11 months ago

Perhaps the CTA for the banner on /enterprise should link to a post on /project or /marketing that houses the direct link to the external survey.

I've always considered the sites on the Make network to function more like the desk/office area for contributors, which I think doesn't fit the intended audience of this survey. Also, I worry that that additional click will interfere with the completion rate of the survey itself.

What I think could work is a link to the survey itself on the banner, and then a "learn more" CTA that can link to a post on /project. That way the context is there for anyone who wants it, but for respondents who have already received the context via one of the named agencies there aren't any unnecessary roadblocks.

If that works for y'all, then I think we should consider this unblocked (though I would request someone closer to the work create the draft of the post).

willmot commented 11 months ago

That works, thanks!

willmot commented 10 months ago

Progress!

Just a note of clarification, this initiative predates the Scale Consortium and isn't branded as such so I don't think it's the right time to explain the Scale Consortium etc. in the Make post.

willmot commented 10 months ago

@josephahaden would you be able to grant @iainmcpherson access to the http://w.org/ Crowd Signal account so that he can take a look at moving the survey there from Typeform?

Just noting we now have access and are working on moving the survey over.

I have started a draft post for the Make blog (I'll let others decide which blog is best).

@sereedmedia what do you think of my draft of a post for the make blog?

iainmcpherson commented 10 months ago

Hi all,

I have re-created the survey in Crowd Signal here: https://iainmcpherson.survey.fm/state-of-enterprise-wordpress-2023

Is there a way to use a more appropiate URL?

josephahaden commented 10 months ago

Is that the URL that the w.org account generated for you?

iainmcpherson commented 10 months ago

Hey @josephahaden yes it is.

Is there a cleaner URL we could use for this?

josephahaden commented 10 months ago

Yes, let's use this one: https://wordpressdotorg.survey.fm/state-of-enterprise-wordpress-2023-bd98 Please note that I've locked that down to one answer per device, so if you're testing it test it with real information please :)

One thing that it's currently missing is some custom intro and thank you text (which also gives us the option of redirecting to a page - maybe back to wordpress.org/enterprise ?)

Do you all have specific thank you text you'd like to include?

iainmcpherson commented 10 months ago

Thank you @josephahaden

I think we can use this copy for the intro:

State of enterprise WordPress 2023

You have been invited to participate in the State of enterprise WordPress survey, which will help us identify how major organisations across the world are currently using WordPress.

Findings from the survey will form the basis of an upcoming report - State of enterprise WordPress 2023 - which will share meaningful insights and data on how the platform best serves large-scale brands, and how it can be improved. Please be assured that the data you provide will be aggregated and anonymised for complete confidentiality.

Thank you for your time and valued feedback.

I think we can direct back to https://soewp.com/ - and I will knock up a custom thank you page on that domain

josephahaden commented 10 months ago

Can we make the redirected URL https://soewp.com/thanks or https://soewp.com/thank-you

So that it doesn't ask them to take it again after they just took it :)

iainmcpherson commented 10 months ago

I created q quick page so we can get this deployed :)

https://soewp.com/thank-you/

josephahaden commented 10 months ago

Done and saved. Let's get this thing shipped!

iainmcpherson commented 10 months ago

Amazing, thanks so much for your help on this @josephahaden @adamwoodnz @coffee2code and @willmot 🙌

iainmcpherson commented 8 months ago

Hi there,

We now have the survey live on https://soewp.com/

Could you please update the banner at the bottom of https://wordpress.org/enterprise/

Thanks.

Iain

On Thu, Oct 12, 2023 at 12:10 AM Scott Reilly @.***> wrote:

Closed #324 https://github.com/WordPress/wporg-main-2022/issues/324 as completed via 53a72ba https://github.com/WordPress/wporg-main-2022/commit/53a72ba1035dc2d69b9ab9d7225cb08d5c45231a .

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sereedmedia commented 8 months ago

Note: The banner on https://wordpress.org/enterprise/ says "2023 Report" not "2023 Survey" so it is not at all clear that is a survey one should take/that is still open.

sereedmedia commented 8 months ago

Was the Make post about this ever published? DIdn't see the link here in my review.

adamwoodnz commented 8 months ago

Note: The banner on https://wordpress.org/enterprise/ says "2023 Report" not "2023 Survey" so it is not at all clear that is a survey one should take/that is still open.

It looks to me that https://soewp.com/ is the survey results/report, so the banner copy will be accurate once the links is updated, I'll take care of that.

adamwoodnz commented 8 months ago

Is anyone not ok with a direct link to https://soewp.com/?

adamwoodnz commented 8 months ago

Reopened in the hope of getting some input ⬆️ 🙏

iainmcpherson commented 8 months ago

Was the Make post about this ever published? DIdn't see the link here in my review.

I haven't seen a Make post - can I help with anything on that? @sereedmedia

Thanks for reopening this @adamwoodnz

josephahaden commented 8 months ago

The discussion about a Make post was for the survey itself, not the results. I think we can carry on without it, but let's do update the banner to go to the results instead of the survey.

iainmcpherson commented 2 months ago

Hi Adam,

We are preparing to launch the State of Enterprise WordPress survey 2024, and part of that is updating the imagery.

Could we swap out the banner image at the bottom of this page https://wordpress.org/enterprise/ to the image attached

The link can stay the same.

Thanks. [image: Enterprise Banner - 1x.png]

On Tue, Dec 19, 2023 at 8:35 PM Adam Wood @.***> wrote:

Closed #324 https://github.com/WordPress/wporg-main-2022/issues/324 as completed via f297636 https://github.com/WordPress/wporg-main-2022/commit/f2976367afde5a222956448327430cdf1f843152 .

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Big Bite Creative Ltd is a limited company registered in England and Wales at 16-26 Albert Road, Middlesbrough, TS1 1PR. Registered company number: 7642287The information in this email and any attachments is confidential and for the use of the addressee(s) only. If you are not the addressee then the distribution, use or reproduction of the email or the information within it is strictly prohibited and may be unlawful. If received in error please advise the sender and delete all record of it from your system.

pkevan commented 2 months ago

@iainmcpherson can you open a new issue for this - feel free to link to this one for context.

It also looks like there isn't any image attached.