Add Swag page template and pattern

[adamwoodnz]

See comment.

We have a redirect in place for /about/swag to the mercantile store, but now that the store is shut that redirect is being removed and we need a landing page again.

Screenshots

[StevenDufresne]

Code-wise, fine. I think it could use better copy treatment though. People looking for swag will be disappointed.

cc @WordPress/meta-design @thetinyl @DanSoschin

[jasmussen]

A slew of options.

I don't particularly like any of them. Perhaps these two:

I don't think we need to be that verbose in the text. "currently" implies it's situational. No strong opinion, but let's make sure we don't link to this store from anywhere, so you'd only land on this if you search. Do we want it no-indexed, or would it be a waste?

[DanSoschin]

The challenge here is that there are likely many questions ... to which I have no answers... e.g.

Will it reopen? If so, when? Why did it close? Where can I get more information? Should I check back later? Etc.

All I know is that it's closed indefinitely and there doesn't seem like a lot of urgency to replace it with something. I have a few ideas, but again, it doesn't seem like a priority currently.

[DanSoschin]

We could elaborate slightly:

Thank you for visiting the swag store. Unfortunately, the swag store is currently closed until further notice. There is no current timeline for reopening, but you can check back here for updates or follow WordPress on social media where any announcements will be made.

[thetinyl]

The challenge here is that there are likely many questions ... to which I have no answers... e.g.

This is the big challenge of the day, for sure.

We could elaborate slightly:

Thank you for visiting the swag store. Unfortunately, the swag store is currently closed until further notice. There is no current timeline for reopening, but you can check back here for updates or follow WordPress on social media where any announcements will be made.

I agree with @StevenDufresne that leaving it at "The store is closed." feels very abrupt and doesn't answer anything, but I'm also wary of inviting folks to hope or "check back here" when there isn't any real plan in place to reboot Mercantile at the moment (as per @DanSoschin's suggestion).

I wonder though... are there still avenues to get swag that aren't the Mercantile? Will WordCamps/meetups still have swag? If so, this could be an opportunity to cross-promote events instead. Then it's less of a dead end.

Example:

The Mercantile: WordPress Swag Store has closed its doors for now. Thanks for always wearing your love of WordPress for all to see, and for supporting the WordPress Foundation.

Looking for another way to find swag and connect with fellow WordPressers? Check out a WordPress event near you.

[DanSoschin]

Plus one to Lauren's copy. There is swag at most WordCamps, though it's not a given. I love the idea of cross-promoting events.

[adamwoodnz]

Content updated, how does this look?

[DanSoschin]

LOVE IT

On Wed, Jun 5, 2024 at 5:09 PM Adam Wood @.***> wrote:

Content updated, how does this look?

Screenshot.2024-06-06.at.9.07.59.AM.jpg (view on web) https://github.com/WordPress/wporg-main-2022/assets/1017872/c190db51-cc15-4b5b-ae13-25adbc8b67c2

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[jasmussen]

Thanks for the overnight conversation. To your suggestion, Adam, and coming back to this, I'm more drawn to the much smaller and more muted h6-size heading, with no borders, this one.

I still feel like we should reduce the text—"for now" feels like plenty of context to me—but Laurens copy is better!

[adamwoodnz]

Design updated:

I'll ship and any further refinements can be made in the editor and synced 🙏