-Analyzing smart device fitness data could help unlock new growth opportunities for the company.
We will focus on one product and analyze smart device data to gain insight into how consumers are using their smart devices. Sršen knows that an analysis of Bellabeat’s available consumer data would reveal more opportunities for growth. She has asked the marketing analytics team to focus on a Bellabeat product and analyze smart device usage data in order to gain insight into how people are already using their smart devices. Then, using this information, she would like high-level recommendations for how these trends can inform Bellabeat marketing strategy.
-The stakeholders: Urška Sršen, Bellabeat's cofounder and Chief Creative Officer, Sando Mur: Mathematician and Bellabeat's cofounder (member of executive team), marketing analytics team: Team of data analysis responsible for collecting, analyzing and reporting data that helps the marketing strategy (you joined 6 months ago and have been busy learning mission and goals).
-Data: Health data related to the activity, sleep, stress, menstrual cycle, and mindfulness habits. Activity, sleep and stress data from Leaf. Track activity, sleep, stress from Wellness watch. Daily intake of water and hydration levels from Spring. Membership subscriptions (includes guidance on all meters)
Sršen asks you to analyze smart device usage data in order to gain insight into how consumers use non-Bellabeat smart devices. She then wants you to select one Bellabeat product to apply these insights to in your presentation.
These questions will guide your analysis:
What are some trends in smart device usage?
How could these trends apply to Bellabeat customers?
How could these trends help influence Bellabeat marketing strategy?
You will produce a report with the following deliverables:
A clear summary of the business task
A description of all data sources used
Documentation of any cleaning or manipulation of data
A summary of your analysis
Supporting visualizations and key findings
Your top high-level content recommendations based on your analysis
Guiding questions:
What is the problem you are trying to solve?
How can your insights drive business decisions?
Key Tasks
Identify the business task
Consider key stakeholders
Deliverable:
A clear statement of the business task
We are going to analyze data from the different products from Bellabeat, our aim is to gain insights into the different trends from their client base to try and find opportunities for business growth. Taking into account both the cofounders as we elaborate our analysis and share our recommendations.
-Analyzing smart device fitness data could help unlock new growth opportunities for the company. We will focus on one product and analyze smart device data to gain insight into how consumers are using their smart devices. Sršen knows that an analysis of Bellabeat’s available consumer data would reveal more opportunities for growth. She has asked the marketing analytics team to focus on a Bellabeat product and analyze smart device usage data in order to gain insight into how people are already using their smart devices. Then, using this information, she would like high-level recommendations for how these trends can inform Bellabeat marketing strategy.
-The stakeholders: Urška Sršen, Bellabeat's cofounder and Chief Creative Officer, Sando Mur: Mathematician and Bellabeat's cofounder (member of executive team), marketing analytics team: Team of data analysis responsible for collecting, analyzing and reporting data that helps the marketing strategy (you joined 6 months ago and have been busy learning mission and goals). -Data: Health data related to the activity, sleep, stress, menstrual cycle, and mindfulness habits. Activity, sleep and stress data from Leaf. Track activity, sleep, stress from Wellness watch. Daily intake of water and hydration levels from Spring. Membership subscriptions (includes guidance on all meters)
Sršen asks you to analyze smart device usage data in order to gain insight into how consumers use non-Bellabeat smart devices. She then wants you to select one Bellabeat product to apply these insights to in your presentation. These questions will guide your analysis:
Guiding questions: What is the problem you are trying to solve? How can your insights drive business decisions? Key Tasks Identify the business task Consider key stakeholders Deliverable: A clear statement of the business task
We are going to analyze data from the different products from Bellabeat, our aim is to gain insights into the different trends from their client base to try and find opportunities for business growth. Taking into account both the cofounders as we elaborate our analysis and share our recommendations.