Marketing: Find a title

[abeggchr]

propose titles as comments you can use "97" as the number of articles, although it will be changed to the actual number

[abeggchr]

97 pearls of wisdom

The book "97 things every programmer should know" describes itself as containting "97 pearls of wisdom".

[abeggchr]

97 pearls for wisdom from Zuhlke

[bruderol]

I think we should come up with something more unique to Zühlke, not just copy-paste the original idea from the "97 things every programmer should know" - and since the number of articles will not be fixed but should vary over time, i not recommend to take the number into the title.

Some ideas:

• Experiences from Zühlke
• Zühlke Experiences
• ExperienceZ
• PearlZ
• Insights from Zühlke
• InsightZ

[damphyr]

WisdomZ: Things we learned @Zuehlke

[abeggchr]

CondenZed: Condensed knowledge from 50 years of Zuehlke

[bruderol]

I like the "from more than 50 years of Zuehlke" as a sub title - and either CondenZed, WisdomZ or ExperienZEs or something similar as the main title.

[bruderol]

ExperienZE: Experience the Experiences of Zühlke Engineering (=ZE) ;-)

[tknerr]

Do we want the explicit Zuehlke branding in the title?

Just asking.

If it's meant for Zuehlke employees only as the audience that fits perfectly.

If we want it as a book for everyone (because the experiences therein are generally applicable and work other people's context too) I would prefer a more neutral title -- otherwise people might get dragged a away because they think "only works for Zuehlke"

Or to put it the other way around: I would not read a "Best of Accenture Knowledge and Experience Condensed" book even if the content was great, just because of the title. Might be a personal thing. And accenture might not be the best example ;)

It should just be a deliberate decision whether we want that or not

[bruderol]

agree with @tknerr - maybe a more neutral title would be better - we can still put the zuehlke logo somewhere and Zühlke is already given by the fact that it is hosted and publshed on our zuehlke github account

[abeggchr]

Agree with @tknerr: including Zuehlke in the title should be a deliberate decision. I'd prefer a title without a prominent Zuehlke in its name. In the subtitle (which might not be printed on the cover) it is okay for me.

[abeggchr]

Do partially not agree with @bruderol: I think a creative title can include the number of articles. For a printed version the number is fix (i.e. the pilot edition uses 6, the first edition something higher) and for a digital edition, it can change daily (i.e. on a nightly build).

[abeggchr]

From Zuehlke With Love

As a subtitle, referencing James Bond "From Russia with Love", a movie which is - damn it - 5 years older than Zuehlke.

[abeggchr]

97 candies

Inspired by the movie "candy" which is on place 32 of the "Most Popular Feature Films Released 1968-01-01 to 1968-12-31" in imdb (see http://www.imdb.com/search/title?sort=moviemeter,asc&title_type=feature&year=1968,1968)

I do also like "Chitty chitty bang bang" from that list. No idea for a title though.

[abeggchr]

50'000 feet away from "Hello World"

[bruderol]

@abeggchr I propose to discuss that personal once. I hope to see you on Thursday.

[peitor]

From the grill event session:

• 50 shades of Zühlke.
• 50 shades.
• 50 shades of purple.
• 50 shades of ideas
• experience reports that inspire you
• the one and only book you will need to read
• pragmatic tips fromZühlke

[peitor]

"Empowering ideas"

[abeggchr]

move to: 50 shades of Zühlke as current working title

-> 50 is not the number of articles but:

• a reference to the 2018 jubilee
• a reference to 5 shades of gray

[bruderol]

@abeggchr typo - you mean 50 shades not 5 shades - we have to hurry up for the jubilee :see_no_evil:

[bruderol]

@abeggchr should we then migrate the repo? to what repo name?

• 50shades
• just shades?
• or shadez ?
• something else?

remember: the URL for publsihing with github pages will be: http://zuehlke.github.io/{repo-name} (this is not configurable, that is why the repo name is important)

[bruderol]

I think http://zuehlke.github.io/shades would be cool - other oppinions?

[susanengel-z]

"A 50-year lesson in innovation and agility" or "Lessons from 50 years of innovation and agility' - just to show we were agile and innovative before it was 'in' :D

[sernst-zch]

@susanengel-z 👍 ... or "Agile before it was cool" as main heading and "97 ?learnings? after half a decade of experience"

[sernst-zch]

or simply. "How to Zühlke" as main and "Best practice from the inside of an engineering company existing since 50 years"

[abeggchr]

So, we are looking for a new title. A title that captures the vision and sells it to potential readers.

And an additional aspect came up: it would be great to find a claim which serves as a "red line" throughout the book and to which all articles can connect to. A first idea in this direction is "Facets of Digitalization"

The discussion is open - for title and claim!

[abeggchr]

"This Is How We Do It" "How Zuehlke ticks" "How we tick"

[abeggchr]

Had a very good session with Markus where we came up with the idea of structuring the articles related to "solutions": The technical solution, the shiny solution, the validated solution ....

This is one option for structuring and then the title/claim would be related to "solutions"

[sjanisch]

"The DNA of the Zühlke Group"

[masizuehlke]

Thinking out loud.

Collection of thoughts, ideas, practices and wisdoms crafted in pot of our experiences in Zuhlke. Summing all years of experience of people who will contribute, that would be a centuries. All together - priceless. Generous & selfish act,

So...what about tile - "Gift"? Of same root, difference perspective - "Out of experience"

[adiherzog]

Wisdom is not a countable noun. So wisdoms does not exist and therefore I don't like WisdomZ either.