Slow ad loading

[aparedes]

Hi We are experiencing some slow loading ads, 3~5+ seconds per ad. This looks bad in the app as there is a hole in between the content while waiting for the ad. We don't want to collapse the content and then open it up when the ad is loaded as that will only make the app hope around.

Is there something we are missing or something that could help us make the experience faster?

This is how we load the ad:

- (void)loadAd {
  dispatch_async(dispatch_get_main_queue(), ^{
    _inlineAd = [[AFAdInline alloc] initWithMasterTagId:masterTagId 
    presentingViewController:_rootViewController];
    _inlineAd.frame = CGRectMake(0, 0, adWidth, adHeight);
    [_inlineAd setAdSize:CGSizeMake(adWidth, adHeight)];
    [_inlineAd setAdTransitionStyle:AFAdTransitionStyleNone];
    [_inlineAd setDelegate:self];
    [self addSubview:_inlineAd];
    [_inlineAd loadAd];
  });
}

The delegate:

- (void)adInlineDidLoadAd:(AFAdInline *)adInline {
  if (self.onAdDidLoad) {
    self.onAdDidLoad(@{ @"loaded": @YES});
  }
}

- (void)adInlineDidFailToLoadAd:(AFAdInline *)adInline withError:(NSError *)error {
  if (self.onAdFailedToLoad) {
    self.onAdFailedToLoad(@{ @"error": @{ @"message": [error localizedDescription] } });
  }
}

- (void)adInlineWillChangeSize:(AFAdInline *)adInline toSize:(CGSize)newSize {
  if (self.onAdSizeChange) {
    self.onAdSizeChange(@{ @"height": [NSNumber numberWithDouble:newSize.height], @"width": [NSNumber numberWithDouble:newSize.width] });
  }
}

We have also tried setting this, but did no difference:

[AdformSDK setBannerLoadingBehaviour:AFBannerLoadingBehaviourInstant];
[AdformSDK setPublisherId:_publisherId andCustomData:nil];

[andriusmisiunas]

Hello,

Could you provide a sample project with the implementation of just the SDK and the problematic tags? If the [AdformSDK setBannerLoadingBehaviour:AFBannerLoadingBehaviourInstant]; setting did not work, it should not be SDK related, rather an issue with the network calls. If you could provide a Charles network traffic recording it would be very helpful too.

Thank you!

[aparedes]

https://github.com/EkstraBladetUdvikling/eb-apps-adform-demo Its a react-native app

I did a charles session but dont know if its correct https://github.com/EkstraBladetUdvikling/eb-apps-adform-demo/raw/master/adform.chls

[andriusmisiunas]

Hi,

The charles log looks correct - and it seems the ad was delivered in ~2 seconds.

A question however - while using the demo app, we don't get any banners - have the campaigns been turned off? Could you please turn them on?

Thanks! Andrius

[aparedes]

It seems that the large ad (320x320) loads "fast" ~2 sec. But the smaller ones (320x160) IF they load (its rare that they do) it takes between 3 and 5 seconds to load, but when it gets rejected ( which is almost always) it is almost immediately.

The ads are turned on

[andriusmisiunas]

Hi,

So far we are having a hard time reproducing the problem. We did launch the app, but it never shows any ads - none are returned from ADX. Could you maybe adjust targeting? We suspect that it may be some third party tag that lags rendering - but we need to see it in action to draw some conclusions.

Thank you, Andrius

[aparedes]

There shouldn’t be any AdX stuff in the app. Previously we inserted adx tags as fallback after our Adform placements, but it was removed, so it should be easier to troubleshoot.

The fillrate for the app is going down, while the bid requests are going up. That’s why it can be difficult to find an actual ad in production.

If its easier, we can book some house ads so something is always returned.

[andriusmisiunas]

Yes, please, at least we can take a look what takes the time to render ads.

Thank you!

[aparedes]

Should be on now.

[andriusmisiunas]

Hi,

Sorry for the long delays. We see that the ad (bigger one) which is displayed now every time renders in 2-3 seconds. We are investigating what possible actions may be to improve the rendering - at least if it is something we can control. Will let you know as we progress.

Andrius

[andriusmisiunas]

Short update on findings so far. We have looked into the web calls that the app is making and it seems that they do respond in timely fashion. However we do see that after ADX returns the links to load banner, when they are passed to the webview, it does not call the serving URLs for approximately 2 seconds - and we believe it should account to the delays. We will look more into what is going on in the webview, however it is already outside of the SDK and ad rendering scope - hard to estimate if our investigation will yield some actionable results. If you have the capability, please look into that part as well and share your findings.

Thank you!