Mall Customer Segmentation [GSSOC'23]

[sahaycodes]

181

• In this Project, we have implemented 2 algorithms - Hierarchical Clustering & KMeans for Mall Customer Segmentation to get a sense of how the purchasing power of the customers is a base point to create Marketing Strategies. This project's logic can be used in various businesses of different scales.

• [x] GSSOC Participant

• [x] Contributor

Closes: #181

Describe the changes you've made

Give a clear description what modifications you have made-

Have created a Mall Customer Segmentation ML project which uses a publicly available Dataset for a Mall and trying to understand customers sentiments while purchasing and Finding results. Tasks Performed: - 1.Data Collection 2.EDA & Preprocessing 3.Hierarchical Clustering + Its findings 4.KMeans+Findings

Type of change

What sort of change have you made:

• [ ] Bug fix (non-breaking change which fixes an issue)
• [x] New feature (non-breaking change which adds functionality)
• [ ] Code style update (formatting, local variables)
• [ ] Breaking change (fix or feature that would cause existing functionality to not work as expected)
• [x] This change requires a documentation update

How Has This Been Tested?

Describe how have you verified the changes made Tested by plotting different plots and finding out relations.

Checklist:

• [x] My code follows the guidelines of this project.
• [x] I have performed a self-review of my own code.
• [x] I have commented my code, particularly wherever it was hard to understand.
• [x] I have made corresponding changes to the documentation.
• [x] My changes generate no new warnings.
• [x] I have added tests that prove my fix is effective or that my feature works.
• [x] Any dependent changes have been merged and published in downstream modules.

Screenshots

Original	Updated
Original Screenshot	Updated Screenshot

Hierarchical Clustering

KMeans

[sahaycodes]

@adithya-s-k @miraj0507, Kindly review this PR. Waiting for Response

[sahaycodes]

Kindly review this PR , @miraj0507 & @adithya-s-k

[sahaycodes]

Kindly review this PR , its been more than 2 weeks. Waiting for reply

[sahaycodes]

@adithya-s-k @miraj0507 Kindly review this PR , waiting for response