Similar to the additional and override revenue values on impressions, clicks, and other pixels, Kevel nows supports an optional "gross merchandise value". A common use of this feature would be to send a conversion event that also includes how much the purchased item cost. However, we support this GMV value on all pixels.
See Also
Here's the pull request for adding this feature on the JavaScript Decision SDK. Note that the name of the SDK parameter should be grossMerchandiseValue but the query parameter added to the pixel is gmv.
Background
Similar to the
additionalandoverriderevenue values on impressions, clicks, and other pixels, Kevel nows supports an optional "gross merchandise value". A common use of this feature would be to send a conversion event that also includes how much the purchased item cost. However, we support this GMV value on all pixels.See Also
Here's the pull request for adding this feature on the JavaScript Decision SDK. Note that the name of the SDK parameter should be
grossMerchandiseValuebut the query parameter added to the pixel isgmv.https://github.com/adzerk/adzerk-decision-sdk-js/pull/38
Acceptance Criteria