SEO improvement pre go-live

[FentPams]

Pre Go-Live for ancestry.com

URLs checked

1. https://main--ancestry--aemsites.aem.page/en/
2. https://main--ancestry--aemsites.aem.page/es/
3. https://main--ancestry--aemsites.aem.page/en/c/dna
4. https://main--ancestry-aemsites.aem.page/en/c/dna/offer
5. https://main--ancestry--aemsites.aem.page/es/c/dna
6. https://main--ancestry--aemsites.aem.page/es/c/dna/offer

1) https://main--ancestry--aemsites.aem.page/en/

A) Internal links - 44/44

• 39 status code 200 OK
• [ ] 5 status code 301 Redirect

B) Canonical

• OK - self referenced

C) Meta description

• [ ] description may be too long—it's recommended to keep it around 160 characters. Currently, it has 188 characters, which could lead to truncation on SERPs if Google uses it as a snippet.

D) Images

• missing title and alt description for: 1) - [ ] https://main--ancestry--aemsites.aem.page/media_111718f5a1a4b1454db7d5f3d541213e21b703045.png?width=750&format=png&optimize=medium

2) - [ ] https://main--ancestry--aemsites.aem.page/media_1bfe01c22ed5d2b536ea3e1f6567c403b2e0d1bbb.jpeg?width=750&format=jpeg&optimize=medium 3) - [ ] https://main--ancestry--aemsites.aem.page/media_1b3beef2bf6952a862cac5bc298c38bceb5fa9c76.jpeg?width=750&format=jpeg&optimize=medium

E) Core Web Vitals (CWV)

• LCP – 1.18s, CLS – 0.05, INP – 40ms good values

F) SEO lighthouse score
1) - [ ] Page is blocked from indexing - is normal at this stage, the robots.txt disallows crawling 2) - [ ] Links do not have descriptive text - Both the "entertainment-and-culture/dolly-parton-miley-cyrus-related" and "/c/ancestry-family" links include a "Learn more" button. However, Google advises against using generic link text like "Learn more" (as per Lighthouse SEO guidelines), recommending more descriptive alternatives instead. 3) - [ ] Dismiss and X buttons - Links are not crawlable https://developers.google.com/search/docs/crawling-indexing/links-crawlable . Also, spans can be used for UI actions like closing a modal

2) https://main--ancestry--aemsites.aem.page/es/

A) Internal links - 26/26

• 19 status code 200 OK
• • [ ] 7 status code 301 Redirects

B) Canonical

• OK - self referenced

C) Meta title and description

• • [ ] title may be too long—it's recommended to keep it around 60 characters. Currently, it has 64 characters, which could lead to truncation on SERPs if Google uses it as a snippet.
• • [ ] Description is too short - recommended to write longer descriptions as they provide an explanation of the page's content to Google, currently it is 94 out of 160. (Elabora tu árbol genealógico y descubre tu historia familiar con acceso registros en Ancestry.)

D) Images

• [ ] Same as 1. https://main--ancestry--aemsites.aem.page/en/

E) Core Web Vitals (CWV) LCP – 1.07s, CLS – 0.00, INP – 56ms good values

F) SEO lighthouse score
1) Page is blocked from indexing - is normal at this stage, the robots.txt disallows crawling 2) - [ ] Links do not have descriptive text - Both the "/dna" and "/cs/ancestry-family" links include a "MÁS INFORMACIÓN" – Same as 1. https://main--ancestry--aemsites.aem.page/en/

3) https://main--ancestry--aemsites.aem.page/en/c/dna

A) Internal links - 83/83

• 55 status code 200 OK
• • [ ] 27 status code 301 Redirect

B) Canonical

• OK - self referenced

C) Meta title and description

• • [ ] Title is too short—it's recommended to keep it around 60 characters. Currently, it has 40 characters
• • [ ] Description is too long—it's recommended to keep it around 160 characters. Currently, it has 165 characters, which could lead to truncation on SERPs if Google uses it as a snippet.

D) Images

• missing title and alt description for: 1) - [ ] ./media_1570e4f4dbe33b863f54b3a84616c06b77b7ce6b8.png?width=750&format=png&optimize=medium 2) - [ ] ./media_1a95d4230a40ba39e1d27f35cae2a5fd501fcf4cc.png?width=750&format=png&optimize=medium 3) - [ ] ./media_1b432fee7efa902ec13561a947d251d5c53f0f282.png?width=750&format=png&optimize=medium 4) - [ ] ./media_11a860e6fc6229929125035b83a06052047c0fd7e.png?width=750&format=png&optimize=medium 5) - [ ] ./media_16d2c173545d47ce18f500b66ea6126770b37d0f6.png?width=750&format=png&optimize=medium 6) - [ ] ./media_1687a458405f6f989b9b8ff8705dcf577d040ffd6.png?width=750&format=png&optimize=medium

E) Core Web Vitals (CWV) LCP – 1 s, CLS – 0.05, INP – 8ms good values

F) SEO Lighthouse Score 1) Page is blocked from indexing - is normal at this stage, the robots.txt disallows crawling 2) - [ ] Links do not have descriptive text - Learn more" link include a "Learn more" button. However, Google advises against using generic link text like "Learn more" (as per Lighthouse SEO guidelines), recommending more descriptive alternatives instead. 3) - [ ] X close button - Link are not crawlable https://developers.google.com/search/docs/crawling-indexing/links-crawlable . Also, spans can be used for UI actions like closing a modal

4) https://main--ancestry-aemsites.aem.page/en/c/dna/offer

• [ ] Page gives a 404

5) https://main--ancestry--aemsites.aem.page/es/c/dna

A) Internal links - 61/61

• 38 status code 200 OK
• • [ ] 23 status code 301 Redirect

B) Canonical

• OK - self referenced

C) Meta title and description

• • [ ] Title is too short—it's recommended to keep it around 60 characters. Currently, it has 41 characters
• • [ ] Description is too long—it's recommended to keep it around 160 characters. Currently, it has 168 characters, which could lead to truncation on SERPs if Google uses it as a snippet.

D) Images

• missing title and alt description for: 1) - [ ] ./media_131b16c9e9345b706b92829d4d0e60ef8eb60b355.png?width=750&format=png&optimize=medium 2) - [ ] ./media_1f7333f50be824b4ede37cb27d0a081d110fc5fbb.png?width=750&format=png&optimize=medium 3) - [ ] ./media_1b54b91f4702ae670c11e5cac673c8e7033652801.png?width=750&format=png&optimize=medium 4) - [ ] ./media_1c5f8aa39ee7d0dea1fc3d3b47343d57866993e30.png?width=750&format=png&optimize=medium 5) - [ ] ./media_11a860e6fc6229929125035b83a06052047c0fd7e.png?width=750&format=png&optimize=medium 6) - [ ] ./media_16d2c173545d47ce18f500b66ea6126770b37d0f6.png?width=750&format=png&optimize=medium 7) - [ ] /es/c/media_11444530e393dd18d67caaab21e35faa392bc83fe.png?width=750&format=png&optimize=medium

E) Core Web Vitals (CWV) LCP – 1,19 s, CLS – 0.05, INP – 48ms good values

F) SEO lighthouse score 1) - [ ] Page is blocked from indexing - is normal at this stage, the robots.txt disallows crawling 2) - [ ] Links do not have descriptive text Más información link include a "Learn more" button. However, Google advises against using generic link text like "Learn more" (as per Lighthouse SEO guidelines), recommending more descriptive alternatives instead. 3) - [ ] X close button - Link are not crawlable https://developers.google.com/search/docs/crawling-indexing/links-crawlable . Also, spans can be used for UI actions like closing a modal

6) https://main--ancestry--aemsites.aem.page/es/c/dna/offer

DNA offer page for ‘es’ locale. Content is not finished on this page.

[ujjwal5]

Home page:

prev: https://pagespeed.web.dev/analysis/https-main--com--ancestry-aem-live-en/lzthfjpzsm?form_factor=mobile after: https://pagespeed.web.dev/analysis/https-improve-perf--com--ancestry-aem-live-en/m4bgcp0voy?form_factor=mobile

Changes:

• Delayed animation further by 2 sec. [5 sec now] [perf: 85->100]
• Added alt text for link images. [authoring] [a11y: 81->86]
• Added label instead of

  from dropdown HTML element. [a11y: 86->91]

• Improve size between footer touch targets. [a11y: 91->95]
• Background and foreground colors do not have a sufficient contrast ratio. [Need input from customer to change the colour - to improve this so that a11y to be 100!]
• Added href to anchor tags. [SEO: 54->61]
• Links do not have descriptive text. [Need input from customer to change text for being more informative]

DNA page:

prev: https://pagespeed.web.dev/analysis/https-main--com--ancestry-aem-live-en-c-dna/6165dc56j7?form_factor=mobile after: https://pagespeed.web.dev/analysis/https-improve-perf--com--ancestry-aem-live-en-c-dna/0wqrvn8sas?form_factor=mobile

Changes:

• Added padding to hamburger.