Add guidance like “Where Title is a formal (pre-existing) title, then use Alternative title for short (friendly) ones”. This, in conjunction with recommendations on HTML encoding for crawling, is to improve SEO performance of resulting web-crawled pages.
Sgaff
commented
3 years ago
Add guidance like “Where Title is a formal (pre-existing) title, then use Alternative title for short (friendly) ones”. This, in conjunction with recommendations on HTML encoding for crawling, is to improve SEO performance of resulting web-crawled pages.