Landing page designs

[RemyMess]

A. Rework so that it fits new "speaker feature".

Problems:

1. Not clear for seminar organisers that they can find new speakers
2. Not trivial for people how it works

Goal:

1. Get future speakers to register
2. Get people to run their seminars on mora.

TODOS:

I. Strategy

• [x] Think about USP (unique selling point)
• [x] Rethink CTAs
• [x] Implement new CTAs
• [x] Think about journey for future potential speaker
• [ ] Think about journey for dude who doesn't have a talk to give now but rather wants to attend seminar
• [x] Think about journey for seminar organiser
• [ ] Make it clear how the whole thing works: speakers paired with organisers // tech there to make the whole thing 21st century

II. In practice

MLP (main landing page)

• [x] Above the fold image MLP (main landing page)
• [x] Implement Section 1 MLP: how does it work?
• [ ] Implement Section 2 MLP: do not miss out hot things! Save talk for later, etc..
• [ ] Implement Section 3 MLP: testimonials? (I grew my network, blabalba)
• [x] Implement Section 4 MLP: build by academics for academics (maybe merge with below)
• [ ] Implement Section 4 MLP: register to join the mora community

III. Organiser landing page

• [ ] Implement Section 1 OLP (organiser landing page): how does it work?
• [ ] Implement section 2 OLP: browse across a large selection of academic speakers from all around the world!
• [ ] Implement section 3 OLP: online, physical, or online! Logistic is the same: only the streaming part changes.
• [ ] Implement Section 4 OLP: testimonials (from other seminar organisers)
• [ ] Implement section 5 OLP: pricing
• [ ] Create your homepage and advertise your first seminar in less than a minute

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B. Thoughts (Remy):

I. Value proposition for speaker:

1. Present your work to audiences from all around the world => boost academic citations
2. Meet new teammates for collaborations
3. Augment size of your network

Value proposition for attendee:

1. Easily keep track of what seminar are trending
2. Save talks for later
3. Consult past seminars from a large library
4. Keep in touch with the people you met! (WE HAVENT GOT THAT ONE YET.)

Value proposition for seminar :

1. Browse speakers from all around the world
2. Organise online/hybrid seminars, advertise them, and contact your community seemlessly
3. Mingle after the event in a online cafeteria
4. Highly customisable homepage (with in-built speaker application form, past seminar, future seminars, etc..)

II. USP:

Speaker: central place to find opportunities Organiser: central place to find Attendee: central place where they see what is hot (FOMO)

III. CTAs:

Speaker: get invited (SECOND IMPORTANT SEGMENT) Organiser: find speakers and host your seminar series (MOST IMPORTANT SEGMENT) Attendee: attend (Third IMPORTANT SEGMENT; comes later)

IV. Journeys (i.e. "how would we convince a person in real life that they should use mora?")

o) General structure:

1. Create the need (make them dream)
2. Show the pains on the way
3. Show why we're solving all of them

a) Speaker:

1. Seminars are career boosters for researchers (network boosters + citation boosters)
2. Finding speaking opportunities is hard

b) Organisers:

1. Seminars are bonfire of academic communities: friendships, collaborations, and career catalyser
2. Seminar organiser tech stack has been archaic for too long! (or organising seminars is so important that it should be easy!);
3. we made everything easy, from finding a speaker to advertising it.

c) Attendee:

1. Networking and knowing what the community is working on is really important; most of it happens at seminars
2. Hard to know what the community is thinking about
3. We list it and show what is trending.

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C. Structure landing page:

Organiser

• Organise your academic seminars in less than a minute, from start to finish. -- Deploy your seminar homepage, invite the hottest researchers to speak to your community, advertise your seminars, and much more!

• Organise seminars to boost your network and empower your academic community! (top page)

  1. "The tech stack to organise seminars has been archaic for too long!" OR "Seminar are the atomic component of social life for researchers, they should be easy to organise"
  2. Launch your customisable homepage and publish your event and advertise in a click!
  3. Browse for academic speakers from all around the world (browse among speakers, from PhDs to established professors from all around the world)
  4. Automatically advertise to your audience (Emails to cancel, etc, are! You audience can directly subscribe on your page )
  5. Integrated post-mingling event (Virtual cafeteria, etc..)
  6. What are you waiting? GEt started now!

Main page

• Boost your academic career / follower base / citations / network. Make a name for yourself. -- Get invited by academic communities from all the world around the world to present your work, boost your paper citation, online presence, and meet new teammates. -- CTA: Join your peers / Continue

1. Quote from huge name that seminars are necessary to boost career OR "Advertised papers get more citations than good papers without." OR it is hard to find somewhere where to give talks.
2. How does it work? (Speakers linked to communities)
3. Proof how someone can become a "hero" (increase twitter follower base, increase citations, increase networks and meetups) -- testimonials from big names ("dumb to give talk just once when slides take 7 hours"
4. Sign up to join a community of young ambitious research
5. Save future events for later
6. Dont take our word for it! "Testimonial from current users"
7. What are you waiting for? Let your research be known! "ask them to sign up"
8. Are you a seminar organiser? Invite the hottest speakers to your community