As a new visitor, I want to be presented with an engaging hero section upon arriving at the landing page, featuring strong branding and a clear message, so that I can immediately grasp the site's value proposition and feel a connection to the brand. I want to quickly understand the navigation so that I can easily navigate to where the layout inspires me to go or where I already have in mind. #1
Then want to be presented with a professional looking interface that includes at least one element that sparks my interest and that I can clearly associate with the brand.
Clear Messaging:
Given I get a positive impression of the overall look of the site,
When I read the headline and the value proposition as well as see the CTA buttons,
Then I expect a clear and welcoming message that resonates with the goal that brought me to the site.
Responsiveness
Given I am a user of a mobile phone,
When I open the site in my browser,
Then I get greeted by an engaging and interesting hero section, including welcoming and clear messaging that is presented in a clean way on my phone and remains clean and responsive when I flip my phone.
Estimation of Effort
Acceptance Criteria