Feature (global): Enhanced Website Optimization through Comprehensive Analytics and Performance Monitoring

[alexhosp]

As a project manager, I need a dashboard that combines real-time analytics and performance monitoring, highlighting traffic volume, traffic sources, conversion rates, acquisition rates, load times, and error rates with alerts for declines. This tool will enable quick insights into user behavior and website performance through data visualizations, guiding targeted improvements to increase engagement and reduce bounce rates. This allows me to identify and mitigate issues swiftly, ensuring the website meets user needs efficiently.

Requirements

• [x] Integrate Google Analytics and Google Web Vitals through Google Tag Manager
• [ ] Get traffic volume (sessions) and visualize traffic volume per month in an easy-to-find way
• [ ] Get traffic sources with GA and visualize traffic sources per month so a percentage of each is easy to validate
• [ ] Get the most commonly used keywords in organic search referrals using GA and Google Search Console, add a visualization that’s easy to find and assess
• [ ] Filter the most commonly used keywords for brand-related keywords and visualize the percentage of brand-related searches in all searches in an easy-to-find way
• [ ] in the form submission handler for booking form and contact form send an event to Amplitude, including all relevant information to track total form submissions, form submissions with detailed project description, contact form submissions with quote requests, contact form submissions with job offer, form submissions after having visited projects or services pages
• [ ] In Amplitude visualize the conversion rate for forms and conversion rate with additional conditions based on the events received, so that the data is easy to validate
• [ ] add a function that tracks changes to the Potential Customer database and on change of the ‘deal’ property sends an event to Amplitude
• [ ] In Amplitude visualize the customer acquisition rate based on events received
• [ ] be able to evaluate performance with Web Vitals, access data through the GA UI visualize in an easy-to-understand, and find a way
• [ ] Integrate Sentry to measure and visualize error rates and user satisfaction
• [ ] Set alerts in GA, Sentry, and Amplitude to get notified when there are significant changes in any of the metrics measured

Estimated Time: 40 hrs

[alexhosp]

Added GTM and GA to production. More has to be configured for meaningful analytics and performance monitoring.