wg-amp4email Status Update 2019-05-15

[dreamofabear]

Highlights

• Launched in Gmail in March!
• Commitment from Microsoft, Yahoo, and Mail.ru
• AMP Conf '19: "AMP for Email: Pushing the boundaries of email with AMP"
• Early Gmail partner results are promising: 2x CTR for one, 60% higher CTR and 60% higher conversions for another.

WG Meeting Notes (5/10)

• Shared goal: AMP4EMAIL spec is the source of truth for rendering compatibility in email providers
  • Corollary: Shared sender tooling that works across providers
  • Corollary: Migrating provider-specific whitelists (HTML/CSS) to AMP4EMAIL spec
• Implementation details of provider adoption e.g. integrating a production-grade AMP validator
  • @ampproject/wg-caching is investigating open-sourcing internal C++ validator
• Discussed 3P authentication with proxy assertion tokens
• Discussed wg-amp4email GitHub membership

Focus areas

• Cross-provider compatibility per AMP4EMAIL spec (above)
• Allowing more components in AMP4EMAIL e.g. amp-animation, amp-analytics

/cc @jasti