Helping to visualize responsiveness of content.
Adding #development=1 to the end of any URL will activate it.
Tools can directly link to it in preview mode.
Folks to embed stories in their site, directly inline or in lightbox
[Pratik & Varun] to connect about player experience in MakeStories
Questions / ideas:
[Pratik] Allow users to position ads in stories.
[Varun] Add placement is difficult to get right. We’re running experiments to optimize ad position / experience based on user behavior. Interest in connecting to know about use cases.
[Chintan] The nested Close button in Discover stories player is confusing.
[Varun] Working on fixing it. Running experiments for best placement.
[Chintan] Ensuring ads are working. Difficult to test if ads are set up property.
Potential loss of revenue if lots of traffic.
A partner was very confused with it and was worried it was an issue in the tooling.
[Varun] Takes time for the ad to be set up. Interest in following up to figure this out.
[Pratik] How much is ‘swipe up’ being used compared to ‘tap’ in CTAs?
[Varun] Simplifying and standardizing it. Making it richer, add configuration options.
[Pratik] People exploit the current implementation.
[Varun] CTA layer is currently being abused a lot, we are looking to deprecate the CTA layer in favor of a one tap CTA button.
[Pratik] Swipe up to external link - is it increasing bounce rate?
[Jon] Tap and swipe up should be equivalent.
[Pratik] swipe up is loading in a new window and there might not be a way to get back to the story.
[Jon] Emphases on quality of UX over metrics
[Pratik] An initial idea would be an iframe in a page attachment swipeup.
[Jon] Difficult to see if the iframe link has broken. Frame options of a particular website could change which could create a broken experience.
[Varun] Shopping in stories / how to present products. Wondering if it’s come up from publishers.
[Pratik] Not much
[Chintan] Some people are experimenting with stories in this direction. Interested in hearing more.
[Hong] Secondary Linking (tooltip). Is there any creator feedback on post-tap state?
[Pratik] Most people go to CTAs since they are one tap.
[Hong] We're working on a richer post-tap state to help users confidently tap through..
[Pratik] Example story of branching using secondary linking.
[Hong] Lots of great things can be done with branching. Solving for UX edge cases like the progress bar is tricky.
[Chintan] Creating a button for story branching that doesn’t look like an outlink, doesn't have post-tap.
[Varun] Finding the best way to give users a sense of what’s about to happen UI/UX.
Meeting date/time (UTC)
April 30, 2021 at 5:00PM GMT
Meeting notes
Stories updates:
Development mode
Helping to visualize responsiveness of content. Adding
#development=1to the end of any URL will activate it. Tools can directly link to it in preview mode.amp-story-360
Allows for 360 control of image using the device's gyroscope sensor.
amp-story-interactive
Allows embedding quizzes and polls.
Amp story advanced animations
Leverages power of
amp-animationto create robust, custom animations. These animations will be hooked into the story format state (pause, play)Video
Expanded caption support including custom style support
Open source player
Folks to embed stories in their site, directly inline or in lightbox [Pratik & Varun] to connect about player experience in MakeStories
Questions / ideas:
[Pratik] Allow users to position ads in stories. [Varun] Add placement is difficult to get right. We’re running experiments to optimize ad position / experience based on user behavior. Interest in connecting to know about use cases.
[Chintan] The nested Close button in Discover stories player is confusing. [Varun] Working on fixing it. Running experiments for best placement.
[Chintan] Ensuring ads are working. Difficult to test if ads are set up property. Potential loss of revenue if lots of traffic. A partner was very confused with it and was worried it was an issue in the tooling. [Varun] Takes time for the ad to be set up. Interest in following up to figure this out.
[Pratik] How much is ‘swipe up’ being used compared to ‘tap’ in CTAs? [Varun] Simplifying and standardizing it. Making it richer, add configuration options. [Pratik] People exploit the current implementation. [Varun] CTA layer is currently being abused a lot, we are looking to deprecate the CTA layer in favor of a one tap CTA button.
[Pratik] Swipe up to external link - is it increasing bounce rate? [Jon] Tap and swipe up should be equivalent. [Pratik] swipe up is loading in a new window and there might not be a way to get back to the story. [Jon] Emphases on quality of UX over metrics [Pratik] An initial idea would be an iframe in a page attachment swipeup. [Jon] Difficult to see if the iframe link has broken. Frame options of a particular website could change which could create a broken experience.
[Varun] Shopping in stories / how to present products. Wondering if it’s come up from publishers. [Pratik] Not much [Chintan] Some people are experimenting with stories in this direction. Interested in hearing more.
[Hong] Secondary Linking (tooltip). Is there any creator feedback on post-tap state? [Pratik] Most people go to CTAs since they are one tap. [Hong] We're working on a richer post-tap state to help users confidently tap through.. [Pratik] Example story of branching using secondary linking. [Hong] Lots of great things can be done with branching. Solving for UX edge cases like the progress bar is tricky. [Chintan] Creating a button for story branching that doesn’t look like an outlink, doesn't have post-tap. [Varun] Finding the best way to give users a sense of what’s about to happen UI/UX.