Talk about biases (misogyny, racism) in academic environments that are barriers to even getting research funded/published in the first place
Talk more about the connection between translation and ethics
Why did Google Glass never take off, but speaking into a watch/phone did? What dictates the market for a technology and how it gets accepted?
Dive deeper into the effects of risk taking on successful products and the inequity that comes with it that leads to missed opportunities. Can we imagine a more community-based process? How can we make risk more accessible? +3
Are there models for how much a company should pour funding into R&D vs abandoning an idea?
What is the role of speculation in innovation? Has research become speculation with no risk that serves as inspiration?
Discuss factors for how accepting a market is towards new innovations, for instance, culture, and how companies navigate that
More examples of companies, student would like to know about AnswerDash in the context of translation
Student disagrees with the sentiment that going to a large company isn’t fulfilling or rewarding
Elaborate on the timing aspect–are there other examples of things that were accepted after being re-introduced a couple years later?
Discuss how access to these new research ideas can also be a factor for adoption, since academic conferences are expensive, and academic journals are dense, jargony, and difficult to read
Include more photos/videos about each case example to help readers understand why it wasn’t adopted
What role does pop culture play in adoption? How do companies leverage this?
Student suggests keeping the same technology throughout the sections to show the different factors affecting the same technology
Why does translational medicine not exist in HCI research? Is it because the government doesn’t see HCI as important?
Each section ends abruptly, would like discussion on what resulted after and what’s happening now
Missing the business side of building products: marketing and strategy play a huge role in adoption/demand. Include examples of emphasis on product dev and distribution that made up for interface maturity and lack of demand
Student suggests introducing the BCG matrix here
Have examples of government funded moonshot projects besides Siri
Which subfields of HCI are facing the most difficulty in translating to commercial relevance?
This chapter is high level, include concrete steps designers can take to bring their idea to market
Include more examples of technologies that were at the right place at the right time
Include predictions about VR in the hands of Meta
Connect translation with IP
Are there exceptions for adoption for AI? For instance, even though we are at “weak AI” companies are marketing as “strong AI”
Should researchers adopt marketing strategies for innovation? At what stage should researchers collaborate with business and marketing to decrease the risk of an unpredictable market?
What are the pros and cons of startups with standalone innovations getting bought by tech companies who can market the innovation?
Talk about companies that aren’t Apple, Meta, or Google
Talk about what to do with conflicts between user needs and product strategy
Terminology:
Define “translation” at the beginning of the chapter. Student didn’t know the definition until reading one of the citations. The word “translation” is misleading +1
Grammar and typos:
“Inveasable”
Kind of weird to use “obviously” twice so close together
"We need more students excited to be translate, interpret, and appropriate ideas from research into industry."