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ana-bianca-luca / dealership-reviews-impact-on-car-prices

Final thesis project for MSc Marketing Analytics at TiU, under the supervision of dr. Hannes Datta
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check given sources #12

Closed ana-bianca-luca closed 1 year ago

ana-bianca-luca commented 1 year ago

Golder, P. N., Dekimpe, M. G., An, J. T., van Heerde, H. J., Kim, D. S., & Alba, J. W. (2022). Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation. Journal of Marketing. Hannes Datta, Harald J. van Heerde, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp (2022). Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies. Journal of Marketing Research, Vol. 59 (2), pp. 251-270.

ana-bianca-luca commented 1 year ago

sources checked and incorporated