jthandy
commented
8 years ago @3mei I left several line-level comments in the models. I really like the approach you're taking here, just poked at a couple of things.
Outside of the line level stuff, this needs to include unsubscribes. We get them from Mailchimp and the demo dataset has them; is there any reason they wouldn't be included? IMO, they're just another email event and every bit as important as the others. They add a ton of value when going to analyze the data.
Once you address all of this, we should get this PR merged and we can talk about what additional analysis can be layered on top. There are absolutely a ton of interesting things we can do with the data beyond what's done today, all of which would significantly improve the quality of the resulting blog post. But let's get these models ironed out first.
@jthandy First cut of the base models and a simple time series analysis (without Mixpanel)