The tablet & mobile versions of the site don't have enough horizontal space to show the skyscraper ads displayed on the desktop version of the site. However, their absence means lost revenue for the site.
SOLUTION
Banner ad units of appropriate site must be registered on the adwords site and installed dynamically when the site determines it's in mobile or tablet display mode.
PROBLEM
The tablet & mobile versions of the site don't have enough horizontal space to show the skyscraper ads displayed on the desktop version of the site. However, their absence means lost revenue for the site.
SOLUTION
Banner ad units of appropriate site must be registered on the adwords site and installed dynamically when the site determines it's in mobile or tablet display mode.