Attackers can monitor patterns to determine traits of the user
In a wallet, your master private key is used to determine other private keys and then public keys from that generated private key
If you need a new private key it can be generated from the master private key
Then you only need to remember the master private key
HD Wallets do this automatically to avoid tracking
In an organisation for example, a master private key could be kept to generate private keys for their employees to use, while still being able to track the organisational transactions between all employees
A master public key can recreate an generated public key, this could be useful for external auditing where private key access is not needed
To keep a master private key safe, a 12 word mnemonic could be used to recreate it