To better understand user needs and improve user retention, we propose the implementation of a modal that solicits feedback from users when they choose to cancel their subscriptions. This modal should:
Display a selector with predefined reasons for cancellation.
Include a textbox for additional comments.
Be user-friendly and non-intrusive to ensure a higher response rate.
Motivation
User Insight: Collecting data on why users cancel can provide valuable insights into product or service shortfalls.
Product Improvement: Identifying trends in cancellation reasons can guide future developments and improvements.
Customer Satisfaction: Allowing users to express concerns or reasons for leaving can improve their overall perception and potentially lead to retention.
Expected Behavior
When a user selects the option to cancel their subscription, a modal should appear.
The modal lists predefined reasons in a dropdown selector (e.g., Cost, Features, Ease of use, Customer service).
Users can select a reason and/or provide additional feedback in a textbox.
Submitting feedback is optional, and users can still proceed with the cancellation if they choose not to provide feedback.
The feedback data should be saved to a user feedback database for analysis.
Suggestions/Ideas (Optional)
Incentive for Feedback: Offer a discount or a free month if the user decides to stay subscribed after providing feedback.
Follow-Up: If a user provides particularly detailed feedback, offer to follow up with a personal email or call to discuss their concerns.
Description
To better understand user needs and improve user retention, we propose the implementation of a modal that solicits feedback from users when they choose to cancel their subscriptions. This modal should:
Motivation
Expected Behavior
Suggestions/Ideas (Optional)