Implement the ability for users to apply a coupon code when they are purchasing a subscription for the first time. This feature will include:
Showing a modal with an input field for users to enter a coupon code during their first plan upgrade.
Sending the coupon code to the server-side where it will be applied programmatically to the user's Stripe subscription.
Motivation
Increased Conversion: Providing a coupon input can incentivize first-time subscribers and potentially increase the conversion rate.
Marketing Tool: Coupons serve as a powerful marketing tool for promotions and special events to attract new customers.
Customer Satisfaction: It enhances the user experience by allowing price flexibility and rewards for loyalty or promotional participation.
Use Cases
Promotional Campaigns: Users can take advantage of special promotional campaigns by entering provided coupon codes.
Referral Rewards: Reward users that have been referred to the service by existing customers with a discount on their first subscription.
Seasonal Discounts: Allows the application of seasonal discounts, such as Black Friday or holiday sales, to encourage sign-ups during specific times of the year.
Expected Behavior
When a user chooses to upgrade their subscription, a modal window should appear prompting them to enter a coupon code.
The system should validate the coupon code for authenticity and applicability.
Once a valid coupon is entered, its value should be applied to reduce the subscription cost.
The adjusted price should be clearly displayed before the user finalizes their subscription purchase.
If the coupon is invalid or expired, the system should display an appropriate error message.
Suggestions/Ideas
Coupon Management Dashboard: Implement a dashboard for administrators to create and manage coupon codes and their respective rules (expiry date, discount amount, etc.).
Real-time Validation: Validate the coupon in real-time as the user inputs it, providing immediate feedback.
Coupon Restrictions: Ability to set restrictions on coupon usage such as one per customer, specific plan eligibility, or a minimum subscription duration.
Description
Implement the ability for users to apply a coupon code when they are purchasing a subscription for the first time. This feature will include:
Motivation
Use Cases
Expected Behavior
Suggestions/Ideas
References