Business Problem

[aridiawan]

Content:

1. Context
2. Problem Statement
3. Scope of Problem
4. Goals
5. Project Stakeholders
6. Analytics Approach
7. Metrics Evaluation

[aridiawan]

Checklist:

• [x] Context
• [x] Problem Statement
• [x] Scope of Problem
• [x] Goals
• [x] Project Stakeholders
• [x] Analytics Approach
• [x] Metrics Evaluation

[aridiawan]

Feedback:

1. Problem Statement
   • Cross Selling : kenapa cara ini dipilih? Coba riset lagi
   • Bisa dibuat lebih terukur lagi (mensimulasikan dampak segmentasi terhadap kenaikan retensi pelanggan)
2. Project Stakeholders
   • Dibuat lebih terbagi antara primary, secondary, etc.
3. Metrics Evaluation
   • Fokus ke hasil permodelan - harus dikaitkan dengan business problem